Over the last few weeks, we've explored what makes you a creative business owner, why your creativity is your most valuable asset, what's working right now for creative businesses, why 26 Pinterest visitors matter more than a million views, and ways to generate revenue that feel aligned with how you work best.

I've been getting messages from so many of you saying, "This all makes complete sense. I can see how my creativity is valuable. I understand I need to position myself differently, but how do I actually make this shift? How do I go from understanding these ideas to genuinely embodying them?" This episode looks at the foundational work to make this happen...

Key Moments:

• [00:00] The gap between understanding business concepts and genuinely implementing them
• [02:05] Why creativity is your greatest business advantage
• [04:20:] The Missing Piece: Stories of transformation
• [07:05:] Building on what we have discussed
• [09:50] The realistic timeline that actually works
• [14:01] Introduction to The Base Notes Experience and its approach
• [19:02] What this prepares you for and why now
• [24:15] Understanding to transformation: Justine explains what happens when you finally make this shift

Notable Quotes:

"There's a gap between knowing you're valuable, knowing you have so much value to offer others, and actually showing up with that confidence."

"It's not about learning to do these things despite being creative. It's all about celebrating and realising these things work better because you're creative, and thenbuilding your entire business from that foundation."

Resources Mentioned:

• Read: This Week's Full Journal Post
• Link: The Base Notes
• Subscribe to our Weekly newsletter
• Philippa Craddock Website: www.philippacraddock.com
• Email: [email protected]

Share Your Insights:

What's your biggest challenge in truly embodying your creative business identity? Are you struggling to see your unique strengths or feeling stuck between understanding and implementing? I want to hear your story. Send me a direct message on Instagram your journey matters, and you might just be on the brink of your own transformation!

Never Miss an Episode:

Want to dive deeper into the foundations of building a creative business that truly reflects who you are? Join our weekly newsletter for exclusive insights, behind-the-scenes stories and weekly guidance to help you turn your creative passion into a thriving, aligned business.