In this episode of The Kelly Roach Show, Kelly welcomes back longtime client, friend, and powerhouse entrepreneur Julie Ciardi. Together, they dive into the Trust-Building Offer model and how it’s transforming the online business landscape.

Julie shares her journey from IBM VP to online entrepreneur, the struggles she faced before finding success with live launching, and how the new trust-building model has skyrocketed her results while giving her more freedom than ever.

If you’ve been feeling stuck with old strategies that no longer work, or you’re ready to discover a model that scales sustainably without sacrificing integrity, fulfillment, or freedom, this conversation is a must-listen.

You'll learn:

• How Julie went from leaving a 20-year corporate career to creating a $1.4M business in 18 months

• Why so many entrepreneurs build businesses they don’t actually love—and how to avoid it

• The game-changing impact of the Trust-Building Offer and how it complements live launching

• How to create offers that consistently sell while giving your clients transformational results

• Why the online business world is entering a new era—and what you need to do to adapt

Timestamps

• 0:00 – 4:25 | Kelly introduces Julie and their history working together

• 4:26 – 11:20 | Julie’s leap from IBM VP to entrepreneur, and the struggles that almost cost her marriage and dream

• 11:21 – 18:45 | The breakthrough: how live launching led to $1.4M in 18 months

• 18:46 – 28:00 | Why timeless business principles matter more than ever in today’s market

• 28:01 – 36:40 | The rise of the Trust-Building Offer—why it works and how Julie implemented it

• 36:41 – 47:50 | Human Design, finding your voice, and building a business aligned to your strengths

• 47:51 – 59:00 | The new era of online business: from saturated funnels to building trust and community

• 59:01 – 1:10:00 | Julie’s success with her membership, how upsells are happening naturally, and why this creates freedom

• 1:10:01 – 1:18:30 | The economic reality most gurus aren’t addressing—and the massive pent-up demand waiting in your audience

• 1:18:31 – end | Kelly and Julie’s final thoughts on embracing the transition and thriving in this new business model

Resources:

• Learn about Julie’s work: https://julieciardi.com 
• Follow Julie on Social: https://www.instagram.com/julieciardi/ 
• Download the FREE Guide to creating Trust Building Offers that sell:  https://kellyroachinternational.kit.com/tbo      
• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/         
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/