Listening to your customers and staying true to your values as a brand are two important things to keep in mind when growing your business. In this episode, I answer the question from one of my coaching program students, Maggie, "How has your brand changed and evolved over time through advertising, customers, and social media?"

Eventually, you'll learn what works for your business. You'll see which product gets more clicks, inquiries, and sales. Over time, the more you launch new products, you'll be able to gather more data. As you continue to test what kinds of products work, it is important to remain true to your values and brand mission.

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