Sign up to save your podcasts
Or
Share 118: Public Facing Content vs. Private Group Content: How to Share Content Publicly Without Giving Away Paid Content
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
118: Public Facing Content vs. Private Group Content: How to Share Content Publicly Without Giving Away Paid Content
Today’s episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make or teach as part of their subscription.
Betsy’s question? How to balance what she gives away for free and what she reserves for her paid subscribers. If your subscription box includes any type of teaching component, you probably struggle with that same push and pull. You want to share enough content to create interest and excitement but don’t want to give away the valuable content your paying subscribers receive.
The goal is to have balance. Give your audience a taste of what it’s like to be a subscriber, but provide value and exclusivity to your subscribers.
These strategies can help you keep your public content engaging while still protecting your paid content.
- Share the what - not the how.
- Give them “incomplete” information - they need/want to know more.
- Connect, don’t teach.
Find a balance. If you hide all your content behind closed doors, nobody other than your subscribers sees what you’re giving. You lose the opportunity to nurture your audience and show them what it’s like to be a subscriber.
Doing more public-facing content creates more engagement from your subscribers - and drives more interest from those people who aren’t yet subscribers.
Join me for this episode as I talk about why it’s so important to share content publicly and how to balance public-facing and subscriber-only content.
Important Links:
Join me in all the places:
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join Launch Your Box today!
Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams
Use code LAUNCHWELCOME at https://www.boxup.com/ to get 10% off your first order
View all episodes
By Sarah Williams
5
156156 ratings
Today’s episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make or teach as part of their subscription.
Betsy’s question? How to balance what she gives away for free and what she reserves for her paid subscribers. If your subscription box includes any type of teaching component, you probably struggle with that same push and pull. You want to share enough content to create interest and excitement but don’t want to give away the valuable content your paying subscribers receive.
The goal is to have balance. Give your audience a taste of what it’s like to be a subscriber, but provide value and exclusivity to your subscribers.
These strategies can help you keep your public content engaging while still protecting your paid content.
- Share the what - not the how.
- Give them “incomplete” information - they need/want to know more.
- Connect, don’t teach.
Find a balance. If you hide all your content behind closed doors, nobody other than your subscribers sees what you’re giving. You lose the opportunity to nurture your audience and show them what it’s like to be a subscriber.
Doing more public-facing content creates more engagement from your subscribers - and drives more interest from those people who aren’t yet subscribers.
Join me for this episode as I talk about why it’s so important to share content publicly and how to balance public-facing and subscriber-only content.
Important Links:
Join me in all the places:
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join Launch Your Box today!
Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams
Use code LAUNCHWELCOME at https://www.boxup.com/ to get 10% off your first order
More shows like Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
View all
The Amy Porterfield Show
4,569 Listeners
Build Your Tribe | Grow Your Business with Social Media
2,613 Listeners
Well-Oiled Operations with Stacy Tuschl
518 Listeners
Earn Your Happy
2,787 Listeners
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
12,055 Listeners
She Means Business Show
301 Listeners
The Jennifer Allwood Show | The Christian Business Coach for Women
1,909 Listeners
The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
877 Listeners
Boutique Chat
850 Listeners
the bossbabe podcast
1,781 Listeners
The Jasmine Star Show
2,573 Listeners
Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop
130 Listeners
The Professional Creative
429 Listeners
Subscription Box Answers
6 Listeners
Good Content with Shannon McKinstrie
116 Listeners