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118: Public Facing Content vs. Private Group Content: How to Share Content Publicly Without Giving Away Paid Content
Today’s episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make or teach as part of their subscription.
Betsy’s question? How to balance what she gives away for free and what she reserves for her paid subscribers. If your subscription box includes any type of teaching component, you probably struggle with that same push and pull. You want to share enough content to create interest and excitement but don’t want to give away the valuable content your paying subscribers receive.
The goal is to have balance. Give your audience a taste of what it’s like to be a subscriber, but provide value and exclusivity to your subscribers.
These strategies can help you keep your public content engaging while still protecting your paid content.
- Share the what - not the how.
- Give them “incomplete” information - they need/want to know more.
- Connect, don’t teach.
Find a balance. If you hide all your content behind closed doors, nobody other than your subscribers sees what you’re giving. You lose the opportunity to nurture your audience and show them what it’s like to be a subscriber.
Doing more public-facing content creates more engagement from your subscribers - and drives more interest from those people who aren’t yet subscribers.
Join me for this episode as I talk about why it’s so important to share content publicly and how to balance public-facing and subscriber-only content.
Important Links:
Join me in all the places:
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join Launch Your Box today!
Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams
Use code LAUNCHWELCOME at https://www.boxup.com/ to get 10% off your first order
View all episodes
By Sarah Williams
5
156156 ratings
Today’s episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make or teach as part of their subscription.
Betsy’s question? How to balance what she gives away for free and what she reserves for her paid subscribers. If your subscription box includes any type of teaching component, you probably struggle with that same push and pull. You want to share enough content to create interest and excitement but don’t want to give away the valuable content your paying subscribers receive.
The goal is to have balance. Give your audience a taste of what it’s like to be a subscriber, but provide value and exclusivity to your subscribers.
These strategies can help you keep your public content engaging while still protecting your paid content.
- Share the what - not the how.
- Give them “incomplete” information - they need/want to know more.
- Connect, don’t teach.
Find a balance. If you hide all your content behind closed doors, nobody other than your subscribers sees what you’re giving. You lose the opportunity to nurture your audience and show them what it’s like to be a subscriber.
Doing more public-facing content creates more engagement from your subscribers - and drives more interest from those people who aren’t yet subscribers.
Join me for this episode as I talk about why it’s so important to share content publicly and how to balance public-facing and subscriber-only content.
Important Links:
Join me in all the places:
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join Launch Your Box today!
Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams
Use code LAUNCHWELCOME at https://www.boxup.com/ to get 10% off your first order
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