Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

119: Facebook Group Yay or Nay?


Listen Later

This episode answers two questions I get asked a LOT. Should your subscription box be on a separate page from the rest of your business? Should you create a private Facebook Group for your subscribers? The answer to both questions is, “It depends.” 

Whether you need a separate page for your subscription box is determined by your answer to the question, “Is your subscription box for the same ideal customer as your regular business page?” 

If yes, there’s no need for a separate page. When you make your subscription box part of your main business page, you: 

  • Avoid doing double work. 
  • Don’t have to build an audience from scratch. 
  • Are able to sell multiple things to your audience - it’s not one thing or the other, it can be both. 
  • However, if your subscription box is for a completely different audience, you will need a separate page. 


    The next question you might be asking yourself is whether or not to have a private Facebook Group for your subscribers. In order to determine this for your business, you need to answer two questions: 

    • Are you delivering content outside of the products in your box? 
    • Teaching 
    • Tutorials 
    • Book clubs
    • Accountability groups
    • Etc. 
    • Do you need a private community in order for your subscribers to feel comfortable sharing? This is particularly important for topic-focused subscriptions like: 
    • Health issues
    • Relationship issues
    • Marriage and/or kids
    • Other sensitive or highly personal topics 
    • If you answer yes to either of these questions, you may need to have a private Facebook Group. It is important to understand the pros and cons of managing a private Facebook Group. 

      Pros: 

      • It allows you to create a sense of community and engagement that takes the experience beyond just the box. Subscribers feel more connected to you and each other.
      • Private groups are great for research and development. Get subscriber buy-in, get their help with processes, etc. 
      • It creates a sense of exclusivity. Subscribers feel special knowing they’re part of a select group. 
      • Cons: 

        • It’s time consuming. You will need to dedicate resources to moderating the group, creating engagement, responding to questions, and addressing any issues that come up. 
        • There is the potential for negative feedback. 
        • You may end up doing too much behind closed doors and not enough front facing. Front facing is necessary for audience building and you always need to be building your audience!  
        • Join me for this episode as I talk about how to decide whether a private Facebook Group is right for your subscription box business. 


          Important Links: 

          • 6 in 60 Workshop 

          Join me in all the places: 

          • Facebook
          • Instagram
          • Launch Your Box with Sarah Website 


            Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join Launch Your Box today! 


            Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams

             Use code LAUNCHWELCOME at https://www.boxup.com/ to get 10% off your first order

            ...more
            View all episodesView all episodes
            Download on the App Store

            Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxBy Sarah Williams

            • 5
            • 5
            • 5
            • 5
            • 5

            5

            156 ratings


            More shows like Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

            View all
            Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

            Build Your Tribe | Grow Your Business with Social Media

            2,622 Listeners

            The Amy Porterfield Show by Amy Porterfield

            The Amy Porterfield Show

            4,583 Listeners

            Well-Oiled Operations with Stacy Tuschl by Stacy Tuschl

            Well-Oiled Operations with Stacy Tuschl

            523 Listeners

            The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

            The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

            12,068 Listeners

            She Means Business Show by Carrie Green

            She Means Business Show

            313 Listeners

            She's Equipt with Jennifer Allwood | The Christian Business Coach for Women by Jennifer Allwood: Christian Business Coach

            She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

            1,910 Listeners

            Boutique Chat by The Boutique Hub with Ashley Alderson

            Boutique Chat

            862 Listeners

            The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

            The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

            890 Listeners

            Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing by Stefanie Gass - Podcast to Profit™ Creator, Podcast Coach, Business Strategist

            Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing

            1,243 Listeners

            The Jasmine Star Show by Jasmine Star

            The Jasmine Star Show

            2,599 Listeners

            How to Sell Your Stuff on Etsy by Lizzie Smiley

            How to Sell Your Stuff on Etsy

            317 Listeners

            The Professional Creative by Bonnie Christine

            The Professional Creative

            435 Listeners

            Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop by Dylan Jahraus | Etsy Business Coach and E-commerce Expert

            Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

            139 Listeners

            Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset by Jacqueline Butler | Top 0.1% Etsy Seller + Digital Products Coach

            Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset

            147 Listeners

            Subscription Box Answers by Liam Brennan

            Subscription Box Answers

            8 Listeners