Have you ever wondered how a marketing scorecard could revolutionize your law practice?

On this episode of Great Practice, Great Life, join Steve as he sits down with attorney Michael Maddux, a trailblazer in civil rights litigation and a visionary in legal marketing innovation. Michael shares his path from an assistant state attorney in Florida to a passionate advocate for justice through civil rights cases. Prepare to be inspired by his strategic approach to overcoming legal challenges and commitment to setting realistic client expectations in the often complex world of civil rights law.

Michael doesn’t just talk about winning cases. He reveals how he's turned any practice into a thriving business by gamifying marketing efforts with an inventive scorecard system. Discover how his firm transformed its culture by involving every team member in the marketing process, leading to a notable increase in case volume and revenue across the board. The marketing scorecard isn't just a tool—it's a catalyst that empowers his team, fosters collaboration, and positions the firm for exponential growth.

From doubling personal injury cases to mastering content marketing strategies, Michael's insights are a treasure trove for any legal practitioner eager to grow their practice and enhance their work-life balance. Listen as he shares the secrets behind his firm's success, offering practical tips and strategies that can be adopted by any legal professional looking to foster a more engaging and productive practice environment.

Whether you're a seasoned attorney or just starting, this episode provides valuable lessons in legal advocacy and business acumen.

In this episode, you will hear:

• Michael Maddux’s journey from assistant state attorney to civil rights advocate
• Overcoming challenges in civil rights litigation, including qualified immunity
• Innovative marketing scorecard system for law firm growth and team engagement
• Gamification of marketing efforts to increase personal injury cases and revenue
• Setting realistic client expectations in civil rights cases
• Collaborative firm culture transformation through shared marketing responsibilities
• Practical advice for legal professionals on integrating business acumen with legal expertise

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Supporting Resources:

• Michael Maddux: www.madduxattorneys.com/team

• Michael P. Maddux, P.A.: www.madduxattorneys.com

• Michael Maddux’s Marketing Scorecard: atticusadvantage.com/wp-content/uploads/2025/02/MPMMarketingScorecard.pdf

• Law Firm Coaching: atticusadvantage.com/what-we-do/law-firm-coaching

• Mark Metzger, Attorney & Practice Advisor: atticusadvantage.com/team/mark-metzger

• Glenn Finch, Shareholder & Practice Advisor: atticusadvantage.com/team/glenn-finch

• Episode 102: Holiday Marketing Made Simple: 5 Tips to End the Year Strong with Lori Pulvermacher and Aaron Rothert: atticusadvantage.com/podcast/holiday-marketing-made-simple-5-tips-to-end-the-year-strong-with-lori-pulvermacher-and-aaron-rothert

• Contact us to learn about our program for trial lawyers: atticusadvantage.com/contact-us

• My Great Life Planner: atticusadvantage.com/books/my-great-life-planner

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.