How can I create an irresistible brand? Every founder is looking for an answer to this question. With a strong brand, it becomes easier to attract top talent and the right kind of customer. You can charge more for your product or service, generate higher margins and grow your company faster. As a founder, you want to take your brand seriously from the start and create a minimum viable brand (MVB) that has the potential to become irresistible.

In this episode Jag Singh, accomplished entrepreneur, investor and former Techstars Berlin MD speaks with Oliver about creating a Minimum Viable Brand that fast-tracks your growth.

Tune in to this episode to

🧪 Get the formula to create your irresistible brand 

❌  Understand founders’ most common mistakes

🚀 Find out how to enhance a brand even when the company is already established

If you liked the episode, feel free to share it with your colleagues and friends to listen.  We would be delighted, if give us a written review on Apple Podcasts.If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust on LinkedIn.