What if this isn't the year you reinvent yourself? What if this is the year you return to yourself, to your own personal strengths, your genuine values, your natural way of working?

This first episode of 2025 challenges the pressure to set aggressive goals and push harder. Through examples of creators who grew significantly in 2025 using completely opposite approaches, we explore why there's no single formula for success, only your formula. I introduce three principles for building a lighter, steadier business: making it truer rather than louder, choosing depth over momentum, and embracing small aligned shifts. If you're tired of forcing yourself into someone else's model, this episode offers a refreshing path forward.

Key Moments:

• [00:00] The pressure of new year expectations: A gentler alternative approach
• [01:19] Why traditional business advice doesn't work for creative minds
• [04:52] Doing things your way: Example - Creators with completely different approaches, both successful
• [08:52] 3 Principles to anchor you in 2026
• [15:15] Personal story: how removing rather than adding transformed my floral business
• [17:05] Three grounding questions for the year ahead

Notable Quotes:

"Your business doesn't need to be louder than everyone else's. It needs to be more authentically yours."

"Big transformations almost always come from gentle, repeated adjustments. Small shifts, made consistently, in a direction that aligns with your strengths."

Resources Mentioned:

• Read: This Week's Full Journal Post
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Send an Email: [email protected]

Share Your Insights:

I'd love to hear what you're focusing on this year. What's the one thing that really matters to you? I'd love to hear your thoughts on Instagram, Many of our wonderful conversations prompt future episodes.

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