Instagram's head just said something that changes everything for creative businesses: the bar has shifted from "can you create?" to "can you make something that only you could create?"

With AI-generated content flooding platforms, authenticity isn't just good marketing anymore, it's your competitive advantage.

In this explores we explore why being completely yourself might be the most strategic move for creative entrepreneurs right now, plus the four storytelling questions that clarify your entire brand.

Your real strengths and authentic approach are what will cut through the noise and help you build something genuinely exceptional.

Key Moments:

• [01:49] Why authenticity matters more than ever right now
• [04:23] What Adam Mosseri, Head of Instagram had to say
• [06:31] What being yourself in your brand actually means
• [09:40] Four storytelling questions that bring instant brand clarity
• [18:18] Your next step: How to make people feel part of something bigger

Notable Quotes:

"The bar is shifting from 'can you create?' to 'can you make something that only you could create?'" Adam Mosseri, Head of Instagram

Resources Mentioned:

• Read: This Week's Full Journal Post
• Link: Podcast Episode 116 Why I Do What I Do
• Link Podcast Episode 123, A Differnt Kind Of Year
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Send an Email: [email protected]

Share Your Insights:

What parts of your real self could you bring more fully into your business? I'd love to hear how you're thinking about authenticity in your brand. I would love you to DM me on Instagram so many of our wonderful conversations provide content for future episodes.

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