There's something so much more important than frameworks, strategies and tactics. You can read every business book, take every business course, study every successful business, but if you don't understand what makes you unique, have clear positioning, and the confidence to keep moving forward when things get tricky... none of that other stuff matters.

This week, I'm sharing what happened with my Pinterest experiment in December, why losing four months of momentum became one of my most valuable lessons, and the three things that are helping me turn setbacks into breakthroughs. If you're facing a moment where things haven't gone to plan, this one's for you.

Key Moments:

• [01:27] Why understanding what makes you unique matters more than any framework or tactic
• [02:27] Real life: What happened in December
• [07:34] The moment of choice and what i learned
• [11:25] The solution: Getting strategic
• [16:51] Making it fun again
• [23:09] Why this matters more than tactics
• [25:03] Being realistic about priorities
• [34:24] Three thing to go when things get tricky
• [42:33] Real life right now: Moving forward

Notable Quotes:

"Successful people don't avoid setbacks. They know how to turn those setbacks into something positive. That's a skill you can develop. it's about deeply understanding yourself, making decisions from that clarity, and surrounding yourself with people who get it."

Resources Mentioned:

• Read: This Week's Full Journal Post
• Join the Pinterest Experiment Follow Along with My Pinterest Experiment
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: [email protected]

Share Your Insights:

Have you experienced a moment where something didn't go to plan in your business? I'd genuinely love to hear how you handled it, or if you're in that moment right now, maybe i can help. Send me a DM on Instagram. I read every message, and your experience might well help someone else who's going through something similar.

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