This week’s guest is Mengting Gao, the impressive CEO of Kitchen Stories. She built a global brand in the very crowded online cooking market with her co-founder Verena Hubertz. What a story! First they were rejected by investors; a few years later they exited successfully by finding the right strategic partner. Their business model evolved from vague to acing both B2B and B2C, and now everyone wants a piece of the pie: even Apple chief Tim Cook stopped by to make pancakes with them.

Tune in and find out how to

☄️ set yourself apart from your competition in a crowded online market

🧮 use data to build a social media strategy that gets business results

💸 what channels they double down on right now