What if the modest goals keeping you "safe" are actually holding you back? This episode explores why thinking bigger, in a way that's deeply aligned with your strengths often feels easier and more fulfilling than playing small.

Through real stories from creative entrepreneurs who've made the leap, we examine the difference between incremental tweaking and visionary thinking, and why your impossible dream might just be exactly what your business needs

Key Moments:

• [00:00] The pattern of playing it safe and why "manageable" goals might be limiting your potential
• [01:31] Jo's pivotal moment: from waiting for £300 consultations to proposing full-day retreats at organic farm venues
• [05:10] My personal dream I didn't dare share
• [07:44] Why aiming for 2x growth keeps you optimising the same approach, while 10x thinking forces complete reimagination
• [10:03] Marta's revelation: "A successful business will not only sustain you financially, but also as a person emotionally"
• [13:33] What actually happened when I held onto my impossible dream, how it changed every decision and accelerated growth
• [18:35] The shift: when you're working towards something genuinely fulfilling
• [19:55] Framing your impossible dream

Notable Quotes:

"When you aim for 2x growth, you think in terms of doing more of the same, just slightly better. When you think in terms of 10x, you can't just do more of the same. You have to completely reimagine what's possible."

Resources Mentioned:

• Read: This Week's Full Journal Post
• Read: 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: [email protected]

Share Your Insights:

What's your impossible dream? The one that feels embarrassing to say out loud? Send me a DM on Instagram and let's talk about where this might lead.

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Building successful creative businesses that feel true to who you are.