The HRTU Master Course is now LIVE and available for purchase! Head to ⁠⁠⁠⁠⁠⁠⁠https://hrtuniversity.com/⁠ to learn more. Thank you to everyone who made this possible! 🙏

Nico sits down with his friend and colleague, Dina BenDavid, a seasoned nurse practitioner who has navigated an incredible career transformation—from public health and primary care to aesthetics, and now into the world of hormone replacement therapy.

They dive into her 15-year journey in aesthetics, the challenges of running a cash-based medical practice, and the business lessons she’s learned along the way, including why niching down is crucial and why you should never trust a sales rep at face value when investing in medical equipment.

Dina also shares her newest passion—functional mental health—and how she’s shifting away from conventional psychiatric medication to a root-cause, hormone-informed approach. If you're a provider looking to transition into aesthetics, HRT, or integrative psychiatry, this episode is packed with insights on scaling a business, going nationwide, and the future of mental health and medicine. 🔗 Connect with Dina and her work at JustAlign.com

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

Upcoming Reminders:

📅 2025 Live Event in Cincinnati – September 5th Weekend