In this short, punchy solo episode of Profit Made Simple, Coach Dan Henderson lays out the 13 mindset shifts that have shaped his business and life. While strategy matters, Dan reminds us that success is “80% psychology,” then rapid-fires the beliefs and behaviours that move you from stuck to surging: you attract what you are (not what you want), action beats anxiety, thank your competitors, rewrite the story you’re telling yourself, and shorten the gap between idea and execution. He tackles hard choices, why you’re in the transformation business (not the information business), acting without permission, taking responsibility (not blame), and why burnout is an alignment issue—not a timesheet. Rounding it out, Dan shares why focus beats brilliance, how the obstacle becomes the way, and that joy is built, not found. Give this a listen, pick the one shift that hits you between the eyes, and put it to work this week.

Our favourite quotable moments:

“Action beats anxiety. Motion beats meditation, and work beats worry.”

“You're in the transformation business, not the information business.”

“Burnout isn't about the hours. It's about alignment.”

“Joy is built, not found.”

Resources:

Dan Henderson - Website, Instagram, Facebook and YouTube

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: mindset, action, competition, responsibility, focus, alignment, transformation, leadership, decision-making, resilience