Why do some gyms and fitness entrepreneurs stay stuck while others thrive, even when they put in the same amount of effort? In this solo episode of Profit Made Simple, host Dan Henderson breaks down three key reasons your business might not be growing: outdated business models, limiting beliefs, and misplaced focus. He explains how confirmation bias can lead entrepreneurs to cling to ineffective strategies, reinforcing their limiting beliefs and preventing them from exploring innovative approaches. By holding onto old methods and ignoring contradictory evidence, business owners may fail to identify the real bottlenecks slowing them down. If you’re tired of working hard without seeing results and want to create real, lasting growth, this episode is for you. Listen now and take the first step toward transforming your business.

Our favourite quotable moments:

“You may be more focused than you've ever been, but your business model may be the wrong vehicle.” - Coach Dan Henderson

“Growth doesn't come from doing more. It comes from removing the biggest constraint in your business.” - Coach Dan Henderson

“If you want to scale, then you need to fix the real bottleneck.” - Coach Dan Henderson

“You don't need to work harder, you just need to work smarter.” - Coach Dan Henderson

“Scaling isn't about effort, it's about focus. Stop trying to fix everything at once.” - Coach Dan Henderson

Resources:

Dan Henderson - Website, Instagram, Facebook and YouTube

About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
Related: business growth, mindset, business model, fitness industry, revenue streams, coaching, entrepreneurship, scaling, beliefs, constraints, confirmation bias

How do you navigate major shifts in identity and purpose? In this conversation, Dan Henderson interviews Alex Ranieri, exploring his journey from professional athlete to gym owner and ultimately leading the High Performance Father movement. Alex shares the challenges of running a fitness business, the lessons learned through personal adversity, and the evolution of his mission to help men balance family, self, and service. Dan also reflects on the realities of building a strong business foundation, the importance of systems and accountability, and the power of time in personal development. Listen now and gain insights into resilience, leadership, and the mindset needed for long-term success.

Our favourite quotable moments:

“The greatest value in life is not what you get, it's what you become.” - Alex Ranieri

“You can do anything you want in this world if you put your mind to it.” - Alex Ranieri

“What people forget to realize is even though there's an exchange of value money for service, you're giving something you'll never get back your lifetime.” - Alex Ranieri

Resources:

High Performance Father - Podcast and Website

Alex Ranieri - Facebook, Instagram and LinkTree

Dan Henderson - Website, Instagram, Facebook and YouTube

About Guest: Alex Ranieri is the Founder and CEO of High Performance Father.

About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: entrepreneurship, business strategy, personal growth, leadership, online business, hybrid model, community building, fatherhood, gym business, scaling business, business growth, online transition, accountability systems, mission clarity, personal development, leadership, high performance, fatherhood, entrepreneurship, strategic spending

How much time and money do you waste chasing new clients, only to see them disappear within a few months? In the fitness business, retention isn't just a buzzword—it's the foundation of sustainable success. In fact, it's nine times more cost-effective to keep a client than it is to find a new one. But are you doing enough to make your clients stick around? In this solo episode by Dan Henderson, he walks you through the crucial strategies to make sure your members keep coming back. Listen now and discover how to create a fitness business with long-lasting clients.

Our favourite quotable moments:

“We exist to deliver results and enhance people's lives and we need to deliver that.” - Dan Henderson 

“It is your role as a coach to get them back on the path.” - Dan Henderson 

“Examine your onboarding process, enhance it, and you will see clients stay a lot longer with you.” - Dan Henderson 

Resources:

Dan Henderson - Website, Instagram, Facebook and YouTube

About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: retention strategies, fitness business growth, client retention tips, improve retention rates, fitness business success

In this conversation, Charlie Johnson shares his journey from being a failed personal trainer to becoming a successful online coach and entrepreneur. He discusses the importance of understanding marketing, managing risks, and the value of hiring the right team. Charlie emphasises the significance of simplicity in business strategies and the impact of the environment on success. He also highlights the importance of focusing on what truly matters and aligning one's passion with their business goals. In this conversation, the speakers discuss the importance of environmental exposure for personal and professional growth, the strategies for scaling online coaching businesses, and the common pitfalls that entrepreneurs face. They emphasise the need for urgency in action and the significance of leveraging technology and innovative strategies to stay ahead in the competitive landscape. The discussion also highlights the value of learning from successful individuals and the impact of mindset on achieving one's goals.

Listen now and learn how to scale your coaching business without sacrificing your freedom.

Our favourite quotable moments:

"One of my dad's friends who was super successful had a sign on his desk and it said, 'Do it now.' And that's all I ever think about." – Charlie Johnson 

"We live in a knowledge society and those people who have the right information and apply it first are the ones who are going to win." – Charlie Johnson

"The most important sign of someone who’s hungry is urgency." – Charlie Johnson

"If you push yourself too much, you can almost build yourself into a prison and you build a business that you don’t like." – Charlie Johnson

"One of the easiest ways to scale on paid ads is to make the ad creative really good.” – Charlie Johnson

Resources:

Charlie Johnson - Website, Instagram and YouTube

Instagram - Coach Dan Henderson 

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Guest: Charlie Johnson is a renowned fitness coach from Surrey, England, known for transforming lives through his coaching services. Despite struggling with flat feet and weight issues in his youth, he turned his life around by engaging in sports like rugby and skiing, eventually discovering a passion for weight training. He became a qualified personal trainer in 2008 and has since built a successful career in fitness, competing in bodybuilding competitions and signing sponsorship deals. Johnson emphasizes the importance of balance and flexibility in nutrition and training, focusing on sustainable, lifestyle-friendly approaches that allow individuals to achieve their fitness goals while maintaining a busy professional and social life. He is particularly noted for his work with busy male professionals, helping them achieve their dream physiques through personalized coaching and adaptable plans

About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: fitness industry, online coaching, business scaling, social media marketing, risk management, hiring strategies, personal development, entrepreneurship, coaching success, Dubai move, growth, environmental exposure, scaling success, business strategies, coaching, online business, personal development, urgency, mindset, innovation

Are you a gym owner, fitness entrepreneur, or wellness studio operator dreaming of scaling your business to seven figures? In this power-packed episode, Dan Henderson reveals the seven key strategies that top-performing fitness businesses are using right now to achieve phenomenal growth. Learn how to stand out in a saturated market, attract high-value clients, and create a business that thrives, not just survives. If you're ready to take your fitness business to the next level and build a profitable and sustainable enterprise, this episode is a must-listen!

Key Takeaways:- Irresistible High-Ticket Offers: Discover the power of creating a high-value front-end offer that attracts better clients, generates more revenue for marketing reinvestment, and positions you as a premium provider.-Omni-Channel Marketing Mastery: Learn why relying on a single lead source is perilous and how to build a multi-channel marketing plan that combines paid ads, referrals, database nurturing, and strategic events for consistent lead generation.-Bulletproof Systems for Leverage: Understand how implementing simple, powerful systems and SOPs frees you from being the bottleneck, enabling your business to grow efficiently and sustainably while you work less.

Our favourite quotable moments:

"The person that has the most amount of money to acquire a client wins."

"You don't need to recreate the road. It's already been paved. You just need to identify those that have already walked the path before you, have been successful, and then follow in their footsteps."

"Exercise is not enough; it needs to be a transformation offer... a transformation of their whole life."

"Retention is nine times more cost effective than acquisition."

"Gone are the days where you could just sit in your home office and generate 50, 60, 70 leads at under $10 a lead."

Resources:

Training App Ideas: Kahunas, Trainerize, Truecoach

Online Form Builders: Go High Level, JotForm, Wufoo 

Dan Henderson - Website, Instagram, Facebook and YouTube

About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: Solopreneur, coaching app, online trainers, training app, digital marketing, non-sweat coaching, cashflow, premium membership, facebook ads, Instagram ads, niche markets, SOP template, operational checklist template, referral system, database strategy, nutrition pillars.

In this enlightening episode, host Dan Henderson interviews Ben Lucas, founder of Flow Athletic, a prestigious boutique fitness facility. Ben shares his journey from fringe professional rugby player to successful fitness entrepreneur, challenging traditional business growth models. Instead of rapid expansion or franchising Flow Athletic, Ben focused on building a thriving, sustainable business centered around a single location. His approach emphasizes continuous learning, innovation, and prioritizing people—both clients and team members. Ben's story demonstrates that success in the fitness industry isn't just about size, but about creating a positive impact, fostering a strong community, and maintaining a values-driven business model. His experience proves that by putting people before profit and aligning employee values with business values, entrepreneurs can achieve long-term success and personal fulfillment.

Key Takeaways:

- Quality Over Quantity: Ben challenges the "bigger is better" mentality, showcasing how focusing on a single, thriving location can lead to greater success and personal satisfaction than rapid expansion or franchising.

- People-Centric Business Model: Ben emphasizes the importance of prioritizing both clients and team members, creating a supportive environment that leads to high retention rates and a strong community.

- Sustainable Growth Strategy: By continuously adapting to market trends, investing in team development, and making values-driven decisions, Ben has built a sustainable and impactful fitness business without sacrificing quality or personal fulfillment.

Our favourite quotable moments:

"I wanted to be able to have a pay model for my staff where they could get paid really well." - Ben Lucas

"I care about my clients here and I want them to be engaged in their own wellness." - Ben Lucas

"Client retention has been one of the strongest drivers of our business income over the last 12 years." - Ben Lucas

"If you've got an employee that's high performance, but low values, they've got to go." - Ben Lucas

"Protect the culture." - Ben Lucas

Resources:

Instagram - Ben Lucas

Instagram - Coach Dan Henderson 

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Guest: Benjamin  Lucas is Owner and Director of Flow Athletic Paddington. Ben grew up in the southern Sydney suburb of Cronulla, where he excelled in athletics, basketball and rugby league during his formative years. Post schooling he went on with his rugby league to play professionally for the Cronulla Sharks, in Brisbane and in Auckland. Whilst training for an Ultra-marathon in 2010 Ben made the acquaintance of one of Sydney’s leading yoga teachers Kate Kendall. It was this meeting that influenced Ben’s career to change trajectory. He sold his three personal training/fitness businesses in 2012 to commit to a new concept in health. In March 2013 Flow Athletic opened, bringing a unique mix of strength, fitness and yoga to the marketplace. Ben now spends the majority of his time on the growth of Flow. In 2015 Flow Athletic won the Telstra Start-Up of the year.

About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: boutique fitness, gym ownership, fitness industry, team retention, business values, innovation, fitness trends, sustainable growth, community building, Flow Athletic

Are you working hard in your fitness business but not seeing the results you want? Long hours, inconsistent income, and never-ending admin can make it feel like you’re running on a treadmill that never stops. The truth is, success isn’t about doing more—it’s about working smarter. In this episode, host Dan Henderson shares four powerful ways to create leverage, helping you scale without burning out. From pricing strategies and team expansion to personal branding and automation, these steps will give you more time, more income, and more impact. Listen now and take control of your business today.

Our favourite quotable moments:

"If you don't have technology plugged into your business right now, then you're not optimising your time." - Coach Dan Henderson

"It's about working smarter, not harder. It's about magnifying your impact." - Coach Dan Henderson

"There's a great correlation between the quality of your onboarding and how long a client lasts." - Coach Dan Henderson

Resources:

Website - Fitness Profit

Instagram - Coach Dan Henderson 

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: Fitness business growth, Automate client onboarding, Gym marketing strategies, Online fitness coaching, Scaling personal training, fitness business strategy, gym owner success, automation for fitness coaches, personal branding for trainers, fitness business coaching

Have you ever felt like no matter how much you achieve, it’s never enough? In this episode, Kathy Ozakovic, dietitian, wellness coach, and founder of NuFit Wellness, shares how burnout isn’t just exhaustion—it’s a complete shutdown of your body and mind, making even simple tasks feel impossible. The constant pressure to do more, fix more, and be more can push high achievers and athletes into an endless cycle of stress and self-doubt. But what if the real solution isn’t another self-improvement course but learning to trust yourself again? Listen now and take back control, reenergize your spirit, and start living in alignment with your true needs.

Our favourite quotable moments:

“The purpose of knowledge is not to know. It is to actually take action and change.” - Kathy Ozakovic

“Create a new pattern in order to evolve, rather than revolve around the same thing. We want to be continuously growing up.” - Kathy Ozakovic

“When you love what you do and you do what you love and you're really passionate about it, the hours won't matter.” - Kathy Ozakovic

“Preventing burnout is also about flexibility and knowing what strategy to pull on. It's about having a strong foundation.” - Kathy Ozakovic

“Know thyself and continuously grow.”  - Kathy Ozakovic

Resources:

Kathy Osakovic - ⁠Website⁠, ⁠Instagram⁠ and ⁠LinkedIn⁠

⁠Instagram - Coach Dan Henderson⁠ 

⁠YouTube - Profit Made Simple⁠

⁠Facebook - Coach Dan Henderson⁠

About Guest:

Kathy Ozakovic is a passionate health and wellness strategist with a background in dietetics. Her enthusiasm for nutrition and fitness began in her youth through various sports. She has experience as a clinical dietitian at South East Regional Hospital, where she identified and educated patients about nutrition-related physical findings, gaining expertise in areas like metabolic syndrome, eating disorders, gastroenterology, and the gut microbiome. To complement her nutrition knowledge, Kathy is also a certified personal trainer, allowing her to better understand and advise clients on their training habits. She integrates her knowledge of nutrition, fitness, and mindfulness through health coaching and advocates for lifestyle medicine, considering all aspects of an individual's well-being.

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: Burnout Prevention, Stress Management, Holistic Wellness, Self-care Strategies, Mindfulness Practices, burnout recovery, stress management, workplace exhaustion, mental resilience, wellness coaching

Struggling to make ChatGPT or similar AI-generated content sound likeyou? It’s easy to throw in a prompt and get a response, but generic AI-generated content won’t set you apart. The real power comes from fine-tuning ChatGPT to match your voice, create high-quality content, and save you hours of work. In this episode, host Dan Henderson shares 10 game-changing strategies to get the most out of ChatGPT. From refining prompts to structuring content for maximum impact, these tips will help you turn AI into a powerful business tool. Listen now and learn how to make ChatGPT work for you, not the other way around.

Our favourite quotable moments:

"Imagine hiring a specialist who knows exactly how to speak to your audience." – Dan Henderson

"ChatGPT gets better the more you refine its output." – Dan Henderson

"Keep refining the output by prompting it to make more refinements and iterations." – Dan Henderson

ChatGPT Prompt -Contact me here if you want the exact prompts!

Resources:

Website - Fitness Profit

Instagram - Coach Dan Henderson 

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: ChatGPT marketing strategies, ChatGPT for small businesses, Advanced ChatGPT prompts, ChatGPT for social media marketing, ChatGPT for content marketing, ChatGPT for business, content creation with AI, AI marketing strategies, ChatGPT prompts, AI-powered content, ai marketing tools, ai generation, Google Gemini, Perplexity, Microsoft Copilot, Claude, Jasper.

Are you ready to make 2025 the year your business thrives? After years of economic challenges, many fitness industry businesses are still in survival mode, but the key to growth lies in preparation and strategic action. In this episode, host Dan Henderson sits down with Kim Barrett, the owner of one of Australia’s leading digital marketing agencies with a focus on Facebook and Meta. Having worked with high-profile clients like Gary Vaynerchuck and ET The Hip Hop Preacher, Barrett is a wealth of knowledge in the digital marketing space. In this episode, he shares practical advice on networking, building resilience, maximising cash flow, and taking advantage of market opportunities. Learn how to streamline operations, invest wisely, and stay ahead of consumer changes. Don’t let average performance hold your business back—discover actionable steps to drive success and growth.

Our favourite quotable moments:

“Every single person's [social] feed is individualized to them.” - Kim Barrett

“There's a lot of value in just connecting with people, giving people time, building rapport, and building your network." - Kim Barrett

"If you can help enough people, then if there's ever a time that you need help, you've done the hard yards." - Kim Barrett

Resources:

Kim Barrett - Website, Podcast, and LinkedIn

Instagram - Coach Dan Henderson 

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Guest: Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.

About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: Digital marketing for fitness businesses, Entrepreneurial skills in fitness industry, Networking strategies for fitness professionals, Event marketing for fitness seminars, Facebook ads for fitness events, Building client relationships in fitness, Scaling fitness business through marketing, Personal branding for fitness leaders, Social media marketing for fitness coaches, Lead generation for fitness programs