Profit Made Simple

What does it truly take to build a fitness community that thrives? It’s more than just state-of-the-art equipment or innovative workout routines; it’s about creating an environment where every member feels valued and connected. In this episode, we sit down with Kosta Drakoulakos, high performance coach and founder of 747 Fitness with over a decade of experience. Kosta shares his journey and insights on cultivating a vibrant gym culture, fostering deep connections, and maintaining member loyalty. Discover how to transform your fitness business into a community hub where people are eager to return. Listen now and discover actionable strategies to create a fitness community that stands the test of time.

Our favourite quotable moments:

“If you've got the right brand and you've got the right systems, people will stay with you for literally forever.” - Kosta Drakoulakos

“If your product is that good and you're getting people results, people want to come.” - Kosta Drakoulakos

“You should be out there if you really want to grow your brand and your people.” - Kosta Drakoulakos

“When you believe in the product and you believe in what you're doing, people can see through that.” - Kosta Drakoulakos

Resources:

747 Fitness - Website

Kosta Drakoulakos - LinkedIn

@kostadrak - Instagram

@kostadrak - Facebook

Instagram - Coach Dan Henderson 

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Guest: Kosta is a seasoned Strength and Conditioning Coach with over 13 years of experience. His career has been dedicated to developing athletes of all levels, from amateurs to elite competitors. As the Head Strength and Conditioning Coach at 747 Fitness and a key member of various sporting club coaching staffs, Kosta is passionate about guiding his athletes to achieve their full potential. His leadership style emphasizes teamwork, personal growth, and a shared commitment to excellence.

About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

What if mastering just five crucial skills could open the door to new levels of success? In this solo episode, your host Dan Henderson, a successful entrepreneur who has set up, operated, and sold multiple companies over the last 15 years, shares the five high-income skills that can take your business to the next level. Many entrepreneurs hit a ceiling because they lack the right skills to drive growth. These skills—ranging from content creation to effective leadership—are the building blocks for increasing your income, impact, and freedom. Listen now and discover how refining these essential skills can transform your business.

Our favourite quotable moments:

“Sales is about solving problems. The better we solve problems, the more successful we will be.” - Dan Henderson

“Leadership is always the problem. Leadership is always the solution.” - Dan Henderson

“You cannot build anything significant and meaningful on your own. You're going to need a team.” - Dan Henderson

“The game is always be serving. You have to listen intently. You have to act with curiosity.” - Dan Henderson

Resources:

Instagram - Coach Dan Henderson

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

The fitness industry is undergoing a major transformation. From the rise of boutique studios to the decline of traditional gyms, it's a landscape that's rapidly evolving. In this episode, host Dan Henderson and guest Amanda ‘Bracksy’ Bracks explore the key changes shaping the industry and provide actionable strategies for fitness businesses to stay relevant and competitive. Discover how to enhance customer service, leverage offline and traditional marketing in the digital marketing age, and implement effective sales techniques to thrive in today's dynamic market. Join us as we explore the challenges and opportunities facing fitness businesses.

Our favourite quotable moments

"We're not in the fitness industry, we're actually in the experience industry." - Amanda Bracks

"What gets done offline gets your leads online." - Amanda Bracks

“The fitness industry was made based on collaboration, communication, and the trainer being out in the community” - Amanda Bracks

“You've just got to get back into one channel at a time.” - Amanda Bracks

“I'm looking for characteristics of who I can train, not who can do the job for me.” - Amanda Bracks

Resources:

Website - Fitness Management Training

Facebook - Amanda Bracks

Instagram - Coach Dan Henderson 

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Guest:

With over three decades of experience, Amanda has built a stellar reputation as a multi-award-winning business leader and coach. Having held prominent roles such as general manager, national business development manager, and national sales specialist, Amanda has a proven track record of success. Recognised for their contributions to the fitness industry, they have been inducted into the Australian Fitness Industry Roll of Honour and have received numerous awards, including NSW Fitness Manager of the Year and Australian Club of the Year. As a business coach, Amanda has worked with a diverse range of clients, offering expert guidance in areas such as sales training, marketing, leadership, and team management. Passionate about helping businesses thrive, Amanda leverages their extensive experience to empower entrepreneurs and their teams to achieve their goals with purpose and vitality.

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Is your business growth being held back by the tasks you refuse to delegate? In this episode, hosted by Dan Henderson, a 7-figure fitness entrepreneur, we explore how many business owners find themselves trapped in a cycle of doing everything themselves, convinced that no one else can meet their standards. This mindset not only limits your potential but also stifles your team's development. Effective delegation isn't about relinquishing control—it's about empowering others to contribute to your vision. By refining your delegation skills, you can reclaim your time, reduce stress, and focus on the areas where you truly excel. Listen now and learn how to delegate with confidence, knowing that it will drive your business forward.

Our favourite quotable moments:

“This training is important to me because I have felt the pain of getting these things wrong.

And I want to make sure you don't feel that pain.” - Coach Dan Henderson

“So when we look at our management issues, this will overcome poor delegation. It will enable you to step away and empower and not be a micromanager.”  - Coach Dan Henderson

“Delegation is one step back for 100 steps forward.” - Coach Dan Henderson

“Stop having this need for it to be perfect. Cause in your eyes, nobody's ever going to do it as good as you.”  - Coach Dan Henderson

Resources:

Instagram - Coach Dan Henderson

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Ever wondered why some people seem to effortlessly expand their professional circles while others struggle to make meaningful connections? Building a powerful network isn't just about collecting business cards; it's about forging genuine relationships that drive success. In this episode, Craig Ballantyne, business mentor, owner of Early To Rise, and author of The Perfect Week Formula, shares his insights on transforming your approach to networking. He explains how to cultivate authentic connections, leverage your network for business growth, and overcome common barriers to building lasting relationships. Join Craig and discover actionable strategies to enhance your networking skills and propel your career forward. Listen now and discover the secrets to transforming your networking game.

Our favourite quotable moments:

“Everything in life is easier when you know more good people. And that includes putting profits into your business.” - Craig Ballantyne

“If you want to be a great networker, what you need to do is build your goodwill bank account.” - Craig Ballantyne

“Obviously in my business I like profits. But I would say that nothing brings me as

good of a feeling as introducing people.” - Craig Ballantyne

“The more people you have in your network and the more valuable you are to your network, the easier your network grows, because people recognize it.” - Craig Ballantyne

“The thing that separates successful people and unsuccessful people in most cases is better

preparation and provide a great framework.” - Craig Ballantyne

Resources:

Email List - Craig Ballantyne

Instagram - Coach Dan Henderson 

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Guest:

Craig Ballantyne is a seasoned entrepreneur and bestselling author who transformed his life from a struggling personal trainer to a multi-million-dollar empire builder. Born and raised on a Canadian farm, Ballantyne's journey is a testament to the power of human potential. With a proven track record of building five seven-figure businesses across diverse industries, he has mentored thousands worldwide, from CEOs to everyday individuals. Ballantyne's expertise lies in providing the strategic frameworks, discipline, and mindset necessary for achieving extraordinary success. His mission is to empower others to create their ideal lives and build their own empires.

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related keywords: Networking Strategies, Building Connections, Professional Relationships, Networking Tips

What distinguishes successful health and fitness entrepreneurs who build seven-figure businesses from those who struggle to get by? Many dream of achieving substantial business growth, but only a few manage to hit the seven-figure mark. In today's episode of Profit Made Simple, host Dan Henderson, a successful business entrepreneur who has experienced building seven-figure plus businesses, reveals eleven essential secrets that have helped transform numerous ventures into thriving, multi-million dollar businesses. From enhancing leadership skills to cultivating a winning mindset, these lessons offer invaluable insights for any aspiring entrepreneur. Listen now and learn how to apply these strategies to take your business to new heights.

Our favourite quotable moments:

“It's the 11 secrets that I'm going to share with you that will enable you to transform your business; to take you from struggling to thriving.”  - Coach Dan Henderson

“If you try to avoid challenging situations, then you are not going to progress as a human and you certainly will not grow your business.”  - Coach Dan Henderson

“The energy, the effort, the intention you put out into the world are mirrored in what returns to you.”  - Coach Dan Henderson

“You must surround yourself with people that will push you to become the best version of yourself.”  - Coach Dan Henderson

“You need to work through your limiting beliefs. We all have them. Every single one of us. We need to replace them with more empowering beliefs.”  - Coach Dan Henderson

Resources:

Instagram - Coach Dan Henderson 

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related keywords: Online fitness business, fitness entrepreneur, health and wellness business, fitness business model, how to start a fitness business.

In this inspiring episode, host Dan Henderson chats with Bedros Keuilian, a successful entrepreneur, podcaster, and founder of Fit Body Boot Camp. From humble beginnings as an immigrant to building a multi-million dollar business, Bedros shares his incredible journey. He openly discusses the challenges he's faced and how he overcame them. Bedros emphasises the importance of self-awareness, learning from setbacks, and building strong relationships. He also talks about shifting from trading time for money to creating passive income streams. Tune in for practical business advice for the beginners and the “pros”, on turning obstacles into opportunities and building a fulfilling life and business.

Our favourite quotable moments:

"I believe that we all have a gift. I believe that that gift has to be shared with the world." - Bedros Keuilian

"Wisdom is time compounded by life experiences." - Bedros Keuilian

"I was living a life of amateur, but wanting a pro life." - Bedros Keuilian

"I think we have to hit rock bottom as quickly as we can in order to start healing." - Bedros Keuilian

Resources:

Website - Bedros Keuilian

Instagram - Coach Dan Henderson

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Feeling overwhelmed by the countless business books out there? Host Dan Henderson has curated a list of the top 10 books that have significantly impacted his entrepreneurial journey. From personal development to financial strategies, these carefully selected titles offer actionable advice for anyone looking to level up their business game. Discover the books that have shaped some of the world’s most successful fitness entrepreneurs and get ready to transform your career.

Our favourite quotable moments:

"The most successful people in the world are just a collection of the most successful habits.”  - Dan Henderson

"Leadership is one of the key skills for acquiring more success. If you can't

lead yourself then you can't lead others.”  - Dan Henderson

“If you want more success, it's going to come from shifting your own behaviour, and also the behaviour of others.”  - Dan Henderson

Resources:

Instagram - Coach Dan Henderson YouTube - Profit Made SimpleFacebook - Coach Dan Henderson

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Struggling to overcome fear and crush your fitness business goals? This episode is your action plan to transform your fear into a stronger, more successful business. Host Dan Henderson chats with Andy Williams, a High-Performance Coach and former Special Forces Army Veteran. Learn how to set clear goals you can track, build systems to streamline your business, and develop a rockstar mindset to conquer fear. Andy will also share the secrets of authentic leadership to inspire your team and build a thriving fitness empire. Stop letting fear be your roadblock – tune in and get the tools you need to build confidence, crush your goals, and create a successful fitness business!

Our favourite quotable moments

"As a high-performance coach, you can allow people to bridge that gap between what is possible for them and what they're actually doing now.” - Andy Williams 

“If you're not getting the result that you want, you have to change the underlying structure.”

 - Andy Williams 

“Everybody has different life circumstances. So you have to work with all of those variables to get to where they get to.” - Andy Williams

“Authenticity is acting congruent to your highest values.” - Andy Williams

“Your purpose must be stronger than the challenges you face on a daily basis to be successful.” - Andy Williams

Resources:

Instagram - Andy Williams

Website - The Real Andy Williams

Instagram - Coach Dan Henderson 

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Guest:

Andy Williams is a distinguished High-Performance Coach, Entrepreneur, Teacher, and Special Forces Army Veteran with a passion for guiding individuals to exceed their potential. Following his military service, Andy founded BYP Performance Coaching and the BYP Group, encompassing BYP University, BYP Media, and the BYP Mastermind among other online ventures. Through these platforms, Andy empowers clients to discover their true purpose and achieve personal and professional success.

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

This podcast is produced by Brave Moon Podcasts.

Running a fitness business is rewarding, but financial mistakes can drain your profits and leave you stressed. In this episode of Profit Made Simple, Dan Henderson, a successful entrepreneur and coach, dives deep into the ten biggest financial pitfalls that fitness business owners make. He shares his own experiences (including some costly mistakes!) and offers actionable advice to help you avoid these traps and achieve financial freedom. You’ll learn about the importance of regular price increases (even when it feels scary!), why you should never absorb direct debit fees, strategies for maximizing business expenses while staying compliant, how a cash flow forecast or profit first system can revolutionize your finances, and much more. Ready to stop financial pitfalls from holding you back? Tune in now!

Our favourite quotable moments:

"Are you increasing your prices every single year across the board?" - Dan Henderson

"The more tax you pay will mean, the more you are growing. That is the success fee." - Dan Henderson

“I had a shit accountant for way too long, and it has cost me more money than I can possibly imagine." - Dan Henderson

“You’ve got to pay yourself first." - Dan Henderson

Resources:

Instagram - Coach Dan Henderson 

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

This podcast is produced by Brave Moon Podcasts.