Built To Grow Fitness Business

13: There's a Big Difference In These Styles of Marketing


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In this episode, Tim and Randy will talk about direct response marketing versus branding (content-based marketing) which hit home very hard in the marketplace right now when it comes to marketing a gym business.

They are going to teach you what those two marketing techniques are all about, and recommend using a mix of both into your marketing to ensure that you not only capture your entire target client demographic, but also prolong their loyalty to your business in the long-term.

Key Takeaways:

  • Demystifying direct response marketing and branding (00:23)
  • Content marketing and why it works so good (02:48)
  • Picking both the top and bottom pieces of the pyramid (06:50)
  • Bringing your brand to the forefront (11:20)
  • Mastering effective content creation (12:12)
  • The client lifetime value is everything (14:43)
  • A great case in point of ROI from content based marketing (15:34)
  • --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

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    Head over to our YouTube channel to watch this episode by going here

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        Built To Grow Fitness BusinessBy Tim Lyons and Randy Angsten

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