Rory Sutherland is back and he's as hilariously unconventional as ever. I genuinely think this might be the best we've ever gotten him. As the Vice Chairman of Ogilvy UK and a pioneer in behavioral science, Rory has spent decades unraveling the quirks of human behavior and the illogical decisions that drive us.In this episode, we dive into everything from the economics of nicotine to the psychology behind airport lounges, and even the unexpected lessons gleaned from serial killer investigations. It's a whirlwind tour through the irrationalities that shape our world, all delivered with Rory's signature wit, humor and undiagnosed ADHD.Some highlights for me included:Emotional support vapes and the peculiar concept of "Hooters Air"The psychology behind "girl math" and why price is just a feelingThe unexpected brilliance of Chaiwala's hidden improvementsThe history and psychology of run clubs and joggingClub Penguin’s wild side and internet chaos in the UKThe infamous "dogging not jogging" jokeRory’s love for Heathrow’s parking podsThe idea of drone ambulances and future rescue techWhat Rory would do if he wasn’t Rory SutherlandAnd of course his Origin Story inclusive of his journey with depression, anxiety, and the utility of his fameWhether you're a fan of behavioral science, marketing or just looking for a good laugh, this will be an instant favourite.Timestamps:00:00 – Introduction10:00 – Why Apple Vision Pro Failed17:10 – Emotional Support Vapes & Hooters Air24:10 – How Irrationality Helps Solve Crimes34:10 – "Girl Math" & Private Members Clubs42:57 – Psychology of Run Clubs & Jogging48:10 – Club Penguin’s Wild Side55:10 – Rory’s Love for Heathrow’s Parking Pods1:02:10 – How Good Markets Kill Bad Products1:10:10 – Has Anyone Ever Been Killed by a Drone?1:20:10 – JP Morgan and the Cost of Commitment1:26:10 – Rory on Depression and Anxiety1:31:10 – Rory’s Testimony on David-Sponsors:Fireflies.AIFireflies.ai is an AI-powered meeting assistant that transcribes, summarizes, and analyzes your conversations, making it easier to focus on what truly matters. Whether you're recording a podcast, leading a team meeting, or brainstorming your next big idea, Fireflies ensures you never miss a detail. It's like having a personal assistant who never sleeps.Beyond Baseline and BetterMan by Ross AndersonBeyond Baseline and BetterMan, founded by Ross Anderson, offer transformative experiences aimed at helping men optimize their minds and bodies for peak performance. Through retreats, coaching, and a supportive community, they provide the tools and insights needed to become the best version of yourself.​I'm incredibly grateful for their support and the value they bring to our listeners.​Get in touch: [email protected]: instagram.com/davidmcintoshjrBuy Merch:originstoryclub.co.uk