Generating excitement and creating FOMO are great ways to market your offer. Spending three months hyping up a new offer led to this subscription box owner’s dream of selling her own pillow designs coming true. And… It resulted in selling 750 pillow subscriptions in only five days. The best part? She doesn’t have to pack or ship a thing. 

I’m so excited to welcome Stacey Collins to the podcast again as my first-ever three-time guest! Stacey is also a member of Launch Your Box, Scale Your Box, and my Elevate Mastermind! She truly invests in herself and her business. 

Stacey’s subscription journey has some twists and turns - and a lot of successes. She started with a quarterly home decor box, which was a big hit. But when the demands of fulfilling a highly curated box started to outweigh the benefits, she changed gears. Stacey shut down that physical description but soon turned to a different type of description - a monthly digital subscription. Today, Stacey has more than 2,000 digital subscribers! 

Earlier this year, Stacey and I were talking about her business and she shared her long-held dream of selling her own decorative pillows. Stacey LOVES pillows. Her audience knows she loves pillows and so many of them do, too. What Stacey doesn’t love is packing and shipping large numbers of products. There was an easy solution to Stacey’s problem. Using a fulfillment company. I connected her with a fulfillment center I interviewed on episode 61 of this podcast. 

The fulfillment center was the perfect solution. Stacey designs the pillow covers and works closely with the manufacturer to make sure the design and quality of the pillow covers are exactly what she wants. Then the pillow covers are shipped directly to the fulfillment center where they are packed and shipped, again to Stacey’s specifications. 

Stacey initially set a launch goal of 500 subscriptions. I challenged her to increase that goal because I knew what a large, engaged audience she had. And I knew she was going to follow my 5-day launch plan to a tee. And she did. 

Stacey’s biggest challenge? Launching without having anything to show her audience. The pillow covers needed to be a surprise. She had a few sneak peeks to share but relied on the trust she’d built with her audience to convince them to take this leap with her. Stacey spent THREE MONTHS creating excitement around her big announcement. She got her already highly engaged audience excited, built anticipation, and created FOMO. 

And when Stacey did launch? She sold 750 pillow subscriptions in only 5 days! 

Join me for this episode and learn what drives Stacey to continue to find new ways to serve her audience and grow her subscription business, and find out how close she is to hitting her goal of 1000 pillow subscriptions. 

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