Anyone who has ever run a Facebook Ad and even those who haven’t, knows that the introduction of iOS14 rocked the digital advertising world when it limited Facebook’s access to third-party data of its users. One of Facebook’s most powerful tools, lookalike audiences took the biggest hit and while it wasn’t the death of FB advertising altogether, it did mean that we had to revert back to an old school way of targeting… actually knowing our audiences and using Facebook first-party data about them to create audiences. 

 

In the wake of this change, one of the first things I recommended that you do was to collect more of your own first-party data, mostly through your email platform so that you could learn more about what matters to them and figure out what audience interests to target. You can also collect zero-party data, this is like first-party data but it’s more active on the side of your audience. Listen to episode 107 for more details on that.

 

And that’s still my #1 recommendation for all eCommerce businesses and something you should never stop doing. 

 

But Shopify wants to help too… and they’ve got a little trick up their sleeve called Shopify audiences. 

What You’ll Learn

Episodes Mentioned

62. iOS14 for Facebook Ads + What You Need to Know About it 

https://ecommercebadassery.com/ios14-facebook-ads-ecommerce/

 

88. Your Top Questions: Should You Upgrade to Shopify Plus (19:56)

https://ecommercebadassery.com/common-questions-about-ecommerce/

 

107. The Power of First-Party Data + Quizzes 

https://ecommercebadassery.com/quizzes-for-ecommerce/

Links Mentioned

Stats About How Much Data Shopify Has

https://acquireconvert.com/shopify-statistics/#:~:text=Shopify%20statistics:%20how%20big%20is%20it?

 

Introducing Shopify Audiences

https://www.shopify.com/partners/blog/shopify-audiences

 

Shopify Audiences Privacy Documentation

https://help.shopify.com/en/manual/promoting-marketing/shopify-audiences/shopify-audiences-privacy

 

Shopify’s Customer Privacy App

https://apps.shopify.com/customer-privacy-banner

 

Understanding Why Shopify Audiences Aren’t in Violation of iOS14 Privacy

https://mobiledevmemo.com/with-its-audience-product-is-shopify-creating-a-content-fortress-as-a-service/

FREE Resource Library 

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

 

Let’s connect on Instagram @ecommercebadassery

http://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

http://ecommercebadassery.com/Klaviyo

 

 

Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 

http://bit.ly/EB-Discovery-Call 

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

 

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy