From starting in her college dorm room to getting her product on Beyoncé- today we’re joined by Alyssa Wasko of Donni to talk about her entrepreneurial journey. Named after her late father, Alyssa started Donni with just scarves and by perfecting her niche and listening to her customer base she was able to grow and scale it into the amazing company we know today. 

With a huge celebrity base and an authentic and engaging social presence, Alyssa is taking us through everything we need to know about trade shows, how she built her brand and why she answers every single DM herself! 

Learn how Alyssa pivoted her collection launch strategy for lockdown- and sold out, her tips for building an authentic and relatable online presence, how her ‘small but mighty’ Instagram drives 97% of her overall website traffic, and why charity is such a cornerstone in her business. 

Links:

Follow: 

@bossbabe.inc

Natalie Ellis, @iamnatalie

Alyssa Wasko, @alyssawasko

Donni, @donni