James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands, and he hosts his own podcast called B2B Growth—a show dedicated to helping B2B executives achieve explosive growth. He has been a contributor for the Huffington Post, Entrepreneur, and Business Insider, and is the author of Content-Based Networking: How to Instantly Connect With Anyone You Want to Know.

In this episode of Stay Paid, James explains the basics of starting your own podcast, and how content collaboration can bring immense benefits to any sales-based business.