Are you approaching your marketing the wrong way? In today’s episode, I’m chatting with Dayna Schaaf about her “marketing jar” strategy and why social media should be the last step in your marketing. Plus, Dayna and I share our top tips for success with your email newsletter. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. 

This episode is brought to you by Marketing That Attracts, my new course that will give you clarity on your marketing strategy and attract your ideal clients. In this course, you will learn five organic marketing strategies for photographers and advice for how to implement them into your business. Join today and get access to even more additional resources like templates, trainings, and organizational tools. 

Review the Show Notes:

Get to know Dayna (1:49)

Dayna’s “marketing jar” approach (3:28)

Getting started the right way: with rocks (9:08)

You have to provide a way to stay in touch with you (18:22)

What defines your pebbles (21:10)

Your email newsletter strategy (26:32)

How to use social media in your marketing (36:54)

Making your Instagram work for you (42:09)

The one step you need to better your marketing today (45:49)

Rapid-fire questions (48:47)

Connect with Dayna:

Marketing Jar Worksheet: thiscantbethathard.com/marketingjar

Free Manychat Training for Photographers: thiscantbethathard.com/manychat

Website: go.thiscantbethathard.com/club

Instagram: instagram.com/thiscantbethathard_

Connect with Sabrina:

Marketing That Attracts: sabrinagebhardt.krtra.com/t/hWKA5zJm9GZa

Personality Portrait Blueprint: sabrinagebhardt.com/personality

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

Colie James Airtable for Photographers: coliejames.com/airtable

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