“Is it better to have a monthly or quarterly subscription box?” 

This question comes up a lot inside Launch Your Box and on the How to Start a Subscription Box public Facebook page. The truth is, there is no one answer to this question. No right or wrong when it comes to choosing a monthly or quarterly box. There’s only the answer that’s right for you. 

Your answer to whether a monthly or quarterly box is right for you and your business depends on your goals for your business and what is most important to you as a business owner. 

Each model has its benefits and its drawbacks. It’s important to understand both before making a decision about the frequency of your subscription box. 

The pros and cons of a quarterly subscription box:

1. Revenue

2. Curation/Products  

3. Frequency/Recency 

4. Time   

• Pro - the monthly grind of curation/fulfillment/customer service is a full-time commitment. A quarterly box allows you the space and freedom to do other things. 

Top cons of a quarterly subscription box:

Top pros of a quarterly subscription box: 

We’ve talked about monthly and quarterly boxes and the pros and cons of each. But, there is one other option and it seems to be gaining in popularity: bi-monthly subscription boxes. Bi-monthly boxes are curated and fulfilled every other month. Some subscription box owners and subscribers find this to be just the right balance between a monthly box and a quarterly box. 

Join me for this episode as I talk about why there’s not an easy answer to the question, “Is it better to have a monthly or quarterly subscription box?” and walk you through the pros and cons of each. 

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