Happy 2025, friends.

Join me for the first episode of the year as I talk all about how to best structure your calendar for the year.

“If it’s not on the calendar, it’s not real.” Sound familiar? After fifteen years in this business, I have learned time and again that having a strategic calendar is incredibly important in order to run a profitable and enjoyable photography business.

Tune in as I use real-life examples from our studio to explore how properly setting up your calendar can give you control over your business and yourself, discussing important steps such as setting business priorities, grouping similar activities together, and, of course, creating buffer times for managing workflow.

I also discuss common mistakes and how to avoid them, so if you are wondering how calendaring helps you avoid burnout and ensure that your creative energy remains your top asset, this episode is for you.

Listen in as I dive into all of this and more so that you can go into 2025 showing up for your clients with your best self.

In this episode, you will learn the importance of

• Strategic calendaring and why it's is essential for a successful and enjoyable portrait photography business
• Setting annual business priorities and align your calendar with your goals and personal values.
• Grouping similar activities together in order to maximize efficiency and your creative energy
• Building in buffer times for workflow management to ensure productivity
• Scheduling personal days and maintaining boundaries to prevent burnout and improve clients' experiences

Timestamps:

[01:00] After recovering from illness, the new season of the podcast resumes with a focus on strategic calendaring for business success.

[03:02] Calendaring properly helps give control over your business and personal energy.

[06:22] Group like activities together.

[08:03] Set buffer times for workflow management to help ensure efficiency.

[10:04] Schedule personal days for essential tasks; create a structured booking system.

[13:14] It's important to avoid overcommitting during peak seasons; schedule promotions during slower times.

[15:45] Map out 2025, and focus on profitable seasons and essential personal time.

Click here to listen!

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Time Blocking Guide

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn