I had a conversation this week with a florist who spent 20 years in banking before starting her flower business. And she mentioned this phrase they used to use at JP Morgan. "What's the so what?" And it's a really interesting question,

Listen in to find out more as it very much applies directly to how we manage our creative businesses.

Resources Mentioned:

• Read: This Week's Full Journal Post
• Link: The Six Month Programme - The Bright Line
• Link: The Base Notes
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Instagram: @philippacraddock
• Email: [email protected]

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