Our guest today turned the Why? question into a thriving business. A clinical psychologist by training, Sarah Reitz worked in consulting until her work had lost its purpose. Pondering her personal dilemma, she emerged with two co-founders and a novel business idea that addresses a growing need. The result: whylab - a digital fitness studio for mental wellbeing

Tune into an episode in which Sarah and Oliver analyse 

🗝 Why the framing of your offer and messaging is key to differentiate yourself 

🙊 How to create an effective word of mouth strategy 

💸 The difference between promise and purpose brands and what is important when talking to investors. 

And much more! 

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