I was asked a question in a recent live session that I think applies to every creative business owner. Whether you're service-based or selling products through stockists, does focusing on a specific ideal client actually matter if you don't control who buys from you?

The answer might surprise you. It's not about demographics. It's about values. And once you understand that, everything can shift.

Key Moments:

• [00:00] The question that started this conversation
• [04:58] Why saying "everybody" was the worst answer I ever gave
• [07:25] Why demographics told me nothing, how i got specific, why my buseness then took off
• [15:40] Why this matters even more if you sell through stockists
• [19:07] How to actually figure out who you're for

Notable Quotes:

"When you're for everyone, you're really for no one." Philippa Craddock

Resources Mentioned:

• Read: This Week's Full Journal Post
• Link: The Six Month Programme - The Bright Line
• Link: The Base Note
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Instagram: @philippacraddock
• Email: [email protected]

Share Your Insights:

Has this episode shifted how you think about your ideal client? I'd love to hear what resonated whether you're a service or product business. Please do drop me a DM on Instagram. I read every message however old the episode

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