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14 | 5 Steps to Find a Profitable Niche
Jo discusses the importance of finding a profitable niche for a coaching business. With the influx of coaches over the past two years in this growing industry, it is crucial to stand out and attract clients actively seeking solutions.
Joanna explains that a niche is a specific target market or a well-defined segment of people or problem, and by narrowing down the focus to a specific group of people, coaches can position themselves as experts and attract clients seeking solutions.
She also shares five steps to discover a profitable niche, starting with reflecting on passions, skills, and interests to lay the foundation for a profitable niche.
Introduction to Profitable Niches [00:00:28]
Joanna Lott introduces the podcast episode and the topic of profitable niches for coaches.
Importance of Niche for Coaching Business [00:01:29]
Joanna Lott explains what a niche is and why it is important for a coaching business to have a profitable niche in a crowded coaching market.
Steps to Discover Profitable Niche [00:04:47]
Joanna Lott shares five steps to discover a profitable niche for a coaching business, including reflecting on passions, skills, and interests, researching market demand, and creating a signature coaching offer.
Useful Links
Joanna Lott's website with the 12 Ways to Get Clients Now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
✨ 2026 Coaches’ Planner – Your Three Ways to Join In
A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.
You can now choose the option that suits you best (links below)
1️⃣ Free Digital Download – Get instant access to the online version of the 2026 Coaches’ Planner.
2️⃣ Printed Planner on Amazon – Order your copy to write in and keep by your side all year.
3️⃣ Dare Greatly Online Workshop – Thursday 4 December – Join me live as we plan together. You’ll receive a printed planner in the post plus a few thoughtful extras.
Whichever option you choose, my hope is that this planner helps you create a calm, clear, and successful year ahead.
➡️ [Free Online Planner] https://go.joannalottcoaching.com/coachesplanner2026
➡️ [Printed Planner on Amazon] https://www.amazon.co.uk/Coaches-Planner-2026-consultants-consistency/dp/B0FV3DQ8V4/ref=sr_1_4?crid=1K6IASZ8YOHGF&dib=eyJ2IjoiMSJ9.bPB7Zw1dBezrBieI2MEsdrQfqylgICUqPJ9QXdKZUqlXs1Yr47rEdeKXJ0XTYfC2YUOui89OZjyByQv7J8OLGC76g-n7ptt4Ob1gDOPHkVLN_KfK6H1evsn1ZVgyUxNOhRtjji5M49hJbpjKLE4fPxENyBpJ0TuAcvSgojQSFjpaGaL9ipLyzdgx9HKAYIbbvO7KImGv9VxdapS3ZfwX2wYyRTyKLRawsHdCKC9g1oo.kS1PJECkcq56GerMhTyXw371PUAR5mpMwlwiIAuYSkI&dib_tag=se&keywords=2026+COACHES+PLANNER&qid=1762513816&s=books&sprefix=2026+coaches+planner%2Cstripbooks%2C1186&sr=1-4&ufe=app_do%3Aamzn1.fos.95fd378e-6299-4723-b1f1-3952ffba15af
➡️ [Join the Dare Greatly Online Workshop] https://go.joannalottcoaching.com/DEC25ONLINEDAREGREATLY
View all episodes
By Joanna Lott
5
55 ratings
Jo discusses the importance of finding a profitable niche for a coaching business. With the influx of coaches over the past two years in this growing industry, it is crucial to stand out and attract clients actively seeking solutions.
Joanna explains that a niche is a specific target market or a well-defined segment of people or problem, and by narrowing down the focus to a specific group of people, coaches can position themselves as experts and attract clients seeking solutions.
She also shares five steps to discover a profitable niche, starting with reflecting on passions, skills, and interests to lay the foundation for a profitable niche.
Introduction to Profitable Niches [00:00:28]
Joanna Lott introduces the podcast episode and the topic of profitable niches for coaches.
Importance of Niche for Coaching Business [00:01:29]
Joanna Lott explains what a niche is and why it is important for a coaching business to have a profitable niche in a crowded coaching market.
Steps to Discover Profitable Niche [00:04:47]
Joanna Lott shares five steps to discover a profitable niche for a coaching business, including reflecting on passions, skills, and interests, researching market demand, and creating a signature coaching offer.
Useful Links
Joanna Lott's website with the 12 Ways to Get Clients Now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
✨ 2026 Coaches’ Planner – Your Three Ways to Join In
A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.
You can now choose the option that suits you best (links below)
1️⃣ Free Digital Download – Get instant access to the online version of the 2026 Coaches’ Planner.
2️⃣ Printed Planner on Amazon – Order your copy to write in and keep by your side all year.
3️⃣ Dare Greatly Online Workshop – Thursday 4 December – Join me live as we plan together. You’ll receive a printed planner in the post plus a few thoughtful extras.
Whichever option you choose, my hope is that this planner helps you create a calm, clear, and successful year ahead.
➡️ [Free Online Planner] https://go.joannalottcoaching.com/coachesplanner2026
➡️ [Printed Planner on Amazon] https://www.amazon.co.uk/Coaches-Planner-2026-consultants-consistency/dp/B0FV3DQ8V4/ref=sr_1_4?crid=1K6IASZ8YOHGF&dib=eyJ2IjoiMSJ9.bPB7Zw1dBezrBieI2MEsdrQfqylgICUqPJ9QXdKZUqlXs1Yr47rEdeKXJ0XTYfC2YUOui89OZjyByQv7J8OLGC76g-n7ptt4Ob1gDOPHkVLN_KfK6H1evsn1ZVgyUxNOhRtjji5M49hJbpjKLE4fPxENyBpJ0TuAcvSgojQSFjpaGaL9ipLyzdgx9HKAYIbbvO7KImGv9VxdapS3ZfwX2wYyRTyKLRawsHdCKC9g1oo.kS1PJECkcq56GerMhTyXw371PUAR5mpMwlwiIAuYSkI&dib_tag=se&keywords=2026+COACHES+PLANNER&qid=1762513816&s=books&sprefix=2026+coaches+planner%2Cstripbooks%2C1186&sr=1-4&ufe=app_do%3Aamzn1.fos.95fd378e-6299-4723-b1f1-3952ffba15af
➡️ [Join the Dare Greatly Online Workshop] https://go.joannalottcoaching.com/DEC25ONLINEDAREGREATLY
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