Today, I'm talking with Kai Davis, a business coach who helps freelancers, consultants and entrepreneurs uncover hidden profits in their business without spending more on marketing.

I've been following Kai for some time, and I happen to follow a lot of people outside of the property management industry because I think it is the smart thing to do. Following smart people in other industries and then cross-applying those skills is one of the fastest ways to get to the top.

In addition to being a highly-regarded coach and author, Kai is also a founder of the public relations agency Double Your Audience and host of the podcast "Make Money Online" and "Get More Clients."

We're going to talk to Kai about lessons working with those folks running service-based businesses and how they can apply that to property management. And we're going to dig into some of the strategies that he has used to market his own business.