Traditional advertising has changed so much in this digital landscape, and it is continually evolving. Advertising is probably one of the most asked about topics that I get asked as a business coach, as a mentor, and as a board member on marketing. I like to consider myself at this point, a marketing generalist, as I've been able to grow and scale multiple, seven-figure businesses through all different forms of customer acquisition. In today’s solo episode I cover all things advertising and share everything you need to know to start your own marketing plan! I explain different forms of customer acquisition, organic marketing strategies, and paid and traditional marketing strategies. Once you understand who your client is and what they want, your marketing plan will be tailored to fit the needs of that client base and flexible enough to evolve as they evolve and as you scale upwards. This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most.