There's a question I've been hearing from many creative business owners lately, and I don't think most of the voices out there are answering it well. Once you accept that AI has a place in your business, the real question becomes, where. What do you hand over, and what do you absolutely hold onto?

In this episode, I share a framework built on the same thinking that underpins everything I teach and it starts with getting really clear about what's genuinely yours.

Key Moments:

• [00:00] Why this episode follows on from last week, and the question many asked next
• [04:25] The distinction that changes everything: work that is genuinely yours, and work that just needs to happen
• [07:36] Three questions you can run any recurring task in your business through to get a clear answer about where it belongs
• [18:00] Why AI means hiring differently, not hiring less and what to look for when you do
• [21:41] The leadership conversation most creative business owners have never been taught, and why it matters more than ever now
• [24:41] The reason most creative entrepreneurs are struggling with what to automate: Why the strengths work is the foundation for this decision

Notable Quotes:

"The work that sits on top of your strengths is the work that has to stay human. It's yours. And the work that surrounds it, that supports it, that enables it, this is the work AI can quietly carry for you."

Resources Mentioned:

• Read: This Week's Full Journal Post
• Link: Previous must listen Episode 139 What Creative Businesses Already Have That AI Cannot Replace
• Sign up: for Philippa's next conversation
• Link: The Six Month Programme - The Bright Line
• Link: The Base Note
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Instagram: @philippacraddock
• Email: [email protected]

Share Your Insights:

Which tasks in your business are genuinely yours and which ones have you been holding onto out of habit? I'd love to know what shifts when you run them through the three questions in this episode.

Tell me all about it through a DM on Instagram,

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