Are trends dead? Why do you crave old things? What does luxury mean now? How do you become obsessed? Where are people going wrong?

These are all things we answered on today’s episode with George Heaton. An absolute BANGER. Enjoy

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Chapters:

00:00 What OBSESSED actually means

08:00 The correlation between discipline and obsession

12:00 The power of pessimism

16:30 What it takes to be a great

21:00 What true leadership looks like

28:00 How do you stand out as a brand?

35:00 The old is the new new

44:00 Trends are OVER

49:45 George’s three keys to success

54:00 Deep dive on ego

1:00:00 The over-optimization of high achievers

1:05:00 An unexpected love story

1:14:00 What’s exciting George at the moment

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