Ten years ago, the founders of the London-based fintech unicorn SumUp went from door to door to convince merchants to trust them with their money. It’s been an incredible journey since.

We have all used SumUp paying for coffee or shopping at independent retailers and now take convenient payment options for granted. But that wasn’t always the case. The historically slow-moving payment industry has gone through a complete revolution over the past decade, and SumUp has been one of the key players in this.

Payment used to be a luxury product, exclusive to big retailers. The long tail of small merchants was left behind. In 2012, Marc-Alexander Christ and his co-founders decided to challenge that. The company started out with one product - the white card reader you probably know from your local coffee shop.

Today, SumUp offers a range of payments and solutions that give millions of businesses access to crucial financial services. The company has expanded to 31 countries so far and has 2600+ employees. Their goal: turn transactions into interactions.

Tune into the episode, get inspired and find out more about:

📚 Why you need to master storytelling as a founder

❄️ How you find the two sentences that get the snowball rolling

🚀 How to win multiple markets and become a global brand in a decade

🥊 The communication challenges of becoming a multi-product company and how to tackle them successfully

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