Over a series of episodes we've been breaking down the six layers of the referral strategy. The first two layers are plans you need to have, the existing referral source plan and the potential referral source plan. The other 4 layers are language tactics, tools in your toolbox you need for specific moments to help you generate referrals and create more referral sources. In this episode we break down two of the language tactics... language tactics for prospects who are referred and language tactics for prospects not referred. When dealing with prospects , the language tactic I want you to master is how and when to plant referral seeds during the buyer's journey.

You can find the image of the prospecting or sales funnel plus the Referral Strategy Layering PDF on the show notes page at www.staceybrownrandall.com/147.