In this episode of The Private Practice Elevation Podcast, we’re going to dive deep into what therapists need to know about using AI for writing their marketing material.

 

Artificial intelligence (AI) has become a prominent tool in various industries, including marketing. AI writing generators have gained popularity, offering a solution for those who struggle with writing or need content quickly. 

 

AI has simply changed content creation forever. The amount of time AI can save you as you create content, such as articles for your website and social media posts, is amazing. And it can be really tempting to outsource all your marketing copywriting to this powerful new tool.

 

But before you hand the keys over to ChatGPT or other tools, it’s important to understand the limitations and the ethics of using AI.

 

My conversation with Rebekah Hudson, a freelance marketing professional in the mental health industry, discusses the ethical concerns and limitations of using AI writing in marketing for therapists. 

 

She highlights the controversy surrounding AI writing and the potential for plagiarism. She also explains the limitations of AI writing, including issues with quality, accuracy, originality, brand voice, and search engine optimization. Despite these limitations, she offers tips for using AI writing effectively, such as fact-checking and using multiple plagiarism-checking tools. Hudson emphasizes the importance of maintaining a unique and authentic brand voice in order to connect with clients.

What You’ll Learn About AI:

 

• Introduction to the topic of AI in marketing

• Ethical concerns surrounding AI writing

• Ownership and copyright issues with AI-generated content

• Concerns about the credibility and reputation of AI-generated literature

• The Five major limitations of AI writing

• Suggestions to avoid relying on AI writing for SEO

• The importance and irreplaceable need for the human element in writing

• Top Tips for using AI writing effectively.

• Tips include fact-checking and not relying on AI as an editor

• How to compare AI-generated content with human-written content to determine quality.

• Recommended tools for plagiarism checking include Grammarly and DupliChecker.

This Episode is Brought To You By

 

Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.

 

Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. 

 

In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. 

 

Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

Links mentioned in this episode:

• Duplichecker

• Grammarly

• alwaysrebekah.com