150 episodes. Two years. No shortage of stuff happening.

On this milestone bro pod, we take stock of where Second Nature has been — and where things are heading. Digging into what's actually changed in 2026: what we've removed, working with an executive coach, launching a live weekly show, and opening the first mountain bike retail store in Shenzhen, China. Plus a real conversation about the grind before the momentum, why the irons are finally heating up, and what it feels like when years of consistent work starts clicking into place.

Show Notes:

Popfly for Brands: https://www.popfly.com?growsurf_campaign=jpeg2o&grsf=x4d7gg

Popfly for Creators: https://www.popfly.com/creators?growsurf_campaign=wovvt7&grsf=3jh7ss

Second Nature's Catalog: https://www.youtube.com/@secondnaturemedia/videos

Dustin Klein Video: https://www.youtube.com/watch?v=VM0r0_R-cfk

Matt Lloyd-Thomas on SN: https://youtu.be/UFukxaniLMI

Christian Rawles on SN: https://youtu.be/EVPKsO0O8us

Christian Rawles: https://www.christianrawles.com/

Enneagram: https://www.eclecticenergies.com/enneagram/test

Super Rider: https://www.youtube.com/@superRiderTV

Freetrail Rest Day: https://podcasts.apple.com/us/podcast/the-freetrail-podcast-with-dylan-bowman/id1492327668

Trailcon: https://www.trailconference.com

Outside Interactive Revenue: https://www.adweek.com/media/outside-interactive-profit-transformation/

The Rebooting - Outside: https://podcasts.apple.com/us/podcast/inside-outsides-media-as-flywheel-strategy/id1595625177?i=1000755772587

BPC - Brand, Product, Content:

Thinking In Bets (Book): https://amzn.to/3QnzUK1

Speedland RXLDVL: https://www.runspeedland.com/products/rx-ldvl

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

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Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia