Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

159: 5 Simple Steps to Adding a Subscription to Your Product-Based Business

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Do you have a product-based business? Are you selling products via an Etsy store, in a pop-up shop or a retail store? Are you selling one-off products online? Adding a subscription box to your existing business is a no-brainer and can offer you so many benefits! 

Adding a subscription box provides: 

  • A stable, predictable revenue stream - recurring payments benefit your business in so many ways, including stabilizing your cash flow.  
  • Customer loyalty - subscribers have committed to regularly purchasing products from you. 
  • Increased lifetime value (LTV) - do you know the LTV of your customers? My subscribers stay for an average of 18 months, generating thousands of dollars of revenue each. 
  • Opportunities for cross-selling and upselling - pair your box items with additional one-off items from your shop. 
  • Scalability - packing and shipping 500 of the same thing is much more efficient than 500 different orders. 

    • Have I convinced you to add a subscription box to your business?  I have 5 simple steps to follow to make it happen. 

    • Identify your best customers:
    • Who are they? 
    • How often do they shop with you? 
    • Take a look at your top 20 customers and dial into who they are. 
    • Identify your best-sellers:
    • What categories are your best sellers? 
    • What do people buy from you repeatedly? 
    • What are people asking for more of? 
    • Set your pricing structure:
    • What is your average order value (AOV)?
    • What is the AOV of your top 100 customers? 
    • Price your subscription box in that range. 
    • Create exclusivity and scarcity: 
    • What are the benefits of being a subscriber? 
    • Make items only available in the box. 
    • Make them only available by subscription. 
    • Create FOMO with your customer base - make them want to be part of something exclusive.  
    • Create a great user experience: 
    • Are your website and the checkout process clear and easy to follow?  
    • Make it easy for people to update or cancel their subscriptions. 
    • Provide a higher level of customer service - remember your subscribers are the VIPs of your business. 

      • A bonus piece of advice, which is really the best piece of advice, is to talk about your subscription box a LOT. If you want to create a business that is 75% recurring revenue instead of depending on one-off sales, you’ve got to make it the main thing in your business. And that means talking about it… a lot! 

      Join me for this episode to learn how having a subscription box can change the game for your business. Predictable inventory, better cash flow, monthly recurring revenue, and more. Follow 5 simple steps to get started today! 


      Join me in all the places: 

      • Facebook
      • Instagram
      • Launch Your Box with Sarah Website 


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        Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxBy Sarah Williams
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