Wilfred Emmanuel Jones shares his gripping story of his life's journey – from arriving from Jamaica and living in inner city Birmingham to owning a farm on the Devon-Cornwall border. His brand – The Black Farmer – has been a huge success and now he wants to encourage other children from ethnic minority or deprived backgrounds into finding careers in the countryside: The New Face of Farming. Listen on for more understanding of town vs country attitudes, race in the countryside and the two things you need to make a success in business.

Contact the Plodcast team and send your sound recordings of the countryside to: [email protected]

Visit the Countryfile Magazine website: countryfile.com

PPA Podcast of the Year!

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