The customer journey is an essential part of any business. Today we are talking about why this is and how it can be improved to maximise conversion of leads into paying customers.

Today's guest is Chris Dillon, whose business The Marketing Autopilots helps his customers make the most of every lead using WhatsApp automation. He shares his journey from professional DJ to entrepreneur, and gives some fantastic insights into the customer journey and how to improve it in your business.

What You'll Learn In This Episode

- How to make the most of every lead by giving the customer natural next steps towards buying from you.

- Why automating the customer journey results in a better experience for the customer as well as reducing the workload of the business owner.

- What you can do to make automation fun and friendly to the customer without pretending they are speaking to a human when they aren't.

- The top 3 reasons that WhatsApp is Chris's favorite platform to take his leads through the steps to become paying customers.

Resources:

- Find Chris on Instagram @chris.dillon.official or TikTok @chris.dillon, and learn more about his services on his website chris-dillon.co.uk. Chris's book, No one Gives a Sh*t About Your Business, comes out in September and the priority list for the book launch will be available on his socials in early July. - Sponsor link: https://www.thebusinessbox.co.uk - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist