In this episode I chat with the brilliant business coach. Laura Brunton. Laura has rapidly built an engaged and supportive community around her personal brand, and today, she shares her secrets on how she's done it.

We dive into how Laura has stepped out of her comfort zone to show up authentically, including her bold move of becoming a shapewear ambassador and walking through London in her underwear! 😮 She opens up about the challenges and triumphs of staying true to herself in business and life, the importance of putting women first, and why creating a genuine connection is at the heart of her success.

*Please note that there is a bit of spicy language in this episode and we touch on some sensitive topics such as miscarriage and abusive relationships.*

Key Takeaways:

- Focus on What Matters: Laura talks about the importance of staying locked in on your big goals and resisting the temptation to chase every shiny new opportunity. It's all about doing what truly aligns with your mission and values.

- The Power of Authentic Connection: One of Laura's standout strategies is her Super Connector Sessions, which focus on meaningful networking without the typical pitchy vibe. She encourages attendees to "steal" her model and create their own spaces for genuine connection.

- Stepping Out of Your Comfort Zone: Laura shares her experience as a shapewear ambassador, parading in her underwear through the streets of London. She opens up about the fears she faced, the backlash, and how she's learned to show up as her true self despite the noise.

- Resilience Through Vulnerability: Laura discusses the impact of her personal history on her ability to show up authentically. She touches on overcoming trauma in her past, emphasising the importance of speaking out and supporting other women.

- Being Yourself on Social Media: We talk about showing up authentically on platforms like LinkedIn and Instagram. Laura shares her tips on building a strong personal brand by being unapologetically herself—using emojis, being friendly, and speaking her truth, even in professional spaces.

Connect with Vicki

🌟 Join my SHOW UP WITH CONFIDENCE MASTERCLASS on 30th September for just £20, the lowest price this will ever be available at.

• Follow me on Instagram @iamvickiknights - Grab my free visibility guide: https://vickiknights.co.uk/visibility

Connect with Laura:

• Follow Laura on LinkedIn
• Join Laura's free Super Connector sessions
• Laura's Ignited Accelerator programme