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BbHugMe is a pregnancy pillow brand that has become an international success, with sales in 80 markets worldwide. The idea for the pillow originated 11 years ago in Oslo, Norway, and was developed by three chiropractors: Hilde Sjo Tavares, Ann Kristin Homdrum, and Elisabeth Aas-Jakobsen.

In this podcast episode, we take a behind-the-scenes look at the journey from the initial idea to the creation of the BBHugMe pregnancy pillow, including the challenges and obstacles along the way. If you have a product idea that you believe fills a need, this episode also provides valuable tips and insights on how to start your own entrepreneurial journey.

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Kind regards,
Elisabeth Aas-Jakobsen, DC, MSc

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