102 leads, 45 appointments, 26 shows and 16 sales: These are real September stats for Vel Bates’ gym, 3D Fitness, in Fort Wayne, Indiana.

In today’s episode of “Run a Profitable Gym,” Mike Warkentin talks with Vel, who shares the plan behind the numbers.

Vel breaks down the main elements at the top of his marketing funnel: organic social media and paid ads. But his leads don’t just book free consultations automatically—so he’s got a lead-nurturing system designed to get people in the door, too.

Then Vel explains how he closes sales by using the Prescriptive Model in an office packed with social proof from real clients.

But the process doesn’t stop after initial sign-up: Vel’s clients commit to a 90-day journey he lays out for them in detail. This step alone has increased his gym’s retention and onboarding success.

Vel’s built a system that truly works, and he’s sharing it with you so you can start bringing more clients into your gym today.

Links

Check out Vel’s gym: 3D Fitness

Vel's Instagram account: Hercules_Bates

The Prescriptive Model

Gym Owners United

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00:56 - No. 1 secret for more appointments

06:58 - Testimonials

13:51 - The super-important things

18:47 - Emotional connection

26:38 - The sales binder