A brand is a statement. But you have to mean it. 🍋

Our guest today was analysing the markets during his studies and had an idea. He dropped out of university and jumped right into it.

In 2020, Max Linden co-founded the fintech start-up lemon.markets — a stock trading API that enables developers to program their own trading algorithms, bots or applications.

Despite his young age, business angels and fintech investors have been keen to get on board. lemon.markets has already raised 15m Euros from high-profile backers such as Creandum, Lakestar and Lightspeed.

The company has big plans, and communications is central to their plans. Find out:

🤝 How to build trust so people trust you with their money

🛗 Why leadership is work in progress and CEO means Chief Enablement Officer

🏔 Why your vision is important when fundraising

🍋 Where the brand lemon.markets came from, and what Limoncello has to do with it

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