02:00: Understanding business metrics through the metaphor of flying. 

03:09: Cash flow and how we can use it. 

04:00: Understanding the numbers lead to better decisions and outcomes. 

04:41: 2 Types of Metrics: Key Performance Indicator and Critical Driver. 

05:26: Looking at and understanding the financial elements of your business. 

05:55: Revenue divided by assets 

06:30: Revenue per employee 

07:05 Organisational structure 

07:32: Marketing, Sales, and Day-to-Day operations of the business 

10:04: Recall success rate 

10:57 Incomplete treatment 

11:19: Critical drivers for driving in new patients 

12:00: Net promotive score - what is this metric and is it useful. 

12:41: Case acceptance / Sales. 

13:15: Average new patient value. 

12:27: What is the effective hourly rate. 

15:17 Key metrics to look out for and utilize