How does staff and client behaviour affect the growth and success of your business? Inspiring staff to work better and getting patients to avail your services often stems from their behaviour. In Episode 164 of the Savvy Dentist Podcast, I’ve invited Penny Burke, Director of Essence Communications, to share the psychology behind these behaviours and how we can implement effective strategies that encourage commitment from both employees and clients. Penny has had over 20 years off experience in the field of marketing and advertising and is also the author of “Forced Focus.”

In this episode we discuss: