Text a question to Victoria!

“Pretty brands don’t pay the bills. Branding and Website design without strategy? It may look nice, but they’re not going to convert.” –Victoria Marcouillier

Ever wonder how BrandWell came to be? Over the last six, almost seven years, Victoria has taken BrandWell from side hustle to a boutique branding and web design agency. For the first time ever, Lauren, BrandWell’s COO, is stepping in as host and is interviewing Victoria on how she got to where she is today! Victoria shares her entrepreneurial journey, from early side hustles to discovering her passion for website design and marketing. Inspired by her parents’ example and a chance opportunity, she reveals how those beginnings sparked the creation of BrandWell, a boutique branding agency designed to deliver quality, connection, and balance between business growth and family life.

As Lauren guides the conversation, you’ll hear how Victoria strategically grew BrandWell without losing sight of its identity. From hiring contract designers to navigating team growth, she shares the real challenges and lessons of building a business with intention. You’ll also learn why she chose to keep BrandWell intentionally boutique, focusing on elevated client experiences over endless scaling, and how this decision shaped the company’s culture and success.

Together, Lauren and Victoria dive into the heart of branding, why trust, empathy, and strong client relationships matter, and how investing in your brand early can completely transform your business. With practical insights on brand identity, polished online presence, and creating a client experience that lasts long after the project ends, this conversation will leave you encouraged, inspired, and ready to step boldly into your own entrepreneurial journey.

Links Mentioned in Today’s Episode:

Visit BrandWell Designs

Follow BrandWell on Instagram

Listen to Season 9 Finale Q&A Episode

Listen to the Episode with Jessica Marx

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

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