In this podcast episode, DEO Partner Emmet Scott, DEO Partner Ken Kaufman, and Partner & CEO of the DEO Jake Puhl discuss the evolution and name change of the DSO Secrets Podcast to DEO's Growth Secrets Podcast. They review the origin story of DSO Secrets including why DEO acquired DSO Secrets in 2020. They share how the podcast fits into the DEO's aim to support dentist entrepreneurs, owners, executives, and leaders who see a future bigger than they can achieve alone by giving them the education, resources, and connections they need to run and grow their dental companies and fulfill their vision. With the goal of bringing authenticity and trust to the dental industry, DEO's Growth Secrets Podcast seeks to raise the industry bar by sharing proven strategies that provide the most efficient path for dental organization success. Emmet, Ken, and Jake also discuss today's pressing issues including the financial climate, decreasing margins, rising costs, how to do more with less, AI, hiring, and much, much more.