The Press might just be the coolest lift, but it's also probably the most frustrating. Pressing is surprisingly technical, and requires the most adherence to technique at heavy loads; there's no "muscling up" a press that has gotten forward on you. The press is also one of the most difficult lifts to coach, particularly for more advanced lifters experimenting with technique variations. Matt and Scott have developed a deep library of cues for every level of training advancement, which they share today.