Shoot It Straight

169: Navigating Big Business Transitions with Guests Melissa Arlena and Alison Bell


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Are you making a big business transition? In today’s episode, I’m joined by photographers Melissa Arlena and Alison Bell, both experts in moving your business and making brand pivots. We’re diving into each of their experiences with starting over in new locations, plus their tips for navigating transitions through preparation and confidence. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.


This episode is brought to you by my new free quiz, What’s Your Photographer Marketing Personality? This quiz is designed to identify your strengths when it comes to marketing, plus what might be holding you back. If you’re ready to say goodbye to overwhelm, exhaustion, and dead ends when it comes to your marketing, take the quiz today. 


Review the Show Notes: 

Get to know Alison and Melissa (0:50)

Big business changes: Alison’s story (3:06)

Big business changes: Melissa’s story (8:07)

Preparing ahead of time for a big transition (13:46)

Red flags to watch for during your transition (21:34)

Being the beginner again (26:08)

The timeline of starting over (27:55)

What did and didn’t work in transitions over the years (33:14)

For the photographer stuck in planning paralyzation (38:28)

Rapid-fire questions (40:28)


Mentioned in this Episode:

Keep It Moving Podcast: pictureperfectrankings.com/photography-podcast


Connect with Melissa:

Instagram: instagram.com/pictureperfectrankings

Website: pictureperfectrankings.com


Connect with Alison:

Instagram: instagram.com/alisonbellphotog

Website: alisonbell.co 


Connect with Sabrina:

What’s Your Photographer Marketing Personality? Quiz: sabrinagebhardt.com/marketing-quiz

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com


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Shoot It StraightBy Sabrina Gebhardt

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