The Practice Gap

#17 Discovering The Need for New Products, while taking care of your patients-with Marius Andresen Industrial designer.


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Playful Messy Beginnings, sustainability and  25 years of K8 industrial Design

In this episode, you'll gain valuable insights into the world of design and innovation as we introduce Marius Andresen from K8 industrial design. K8 is behind the industry-changing Stokke Xplory baby stroller, bbhugme, and other award-winning products. 

Enthusiasm, passion, and creativity are contagious. In this episode, you will catch inspiration from Marius. 

Why should you tune in to this episode? 

As a chiropractor, listening to this episode will provide you with valuable insights and reasons to tune in:

  1. Exploring New Possibilities: Learn about the intersection of chiropractic care and industrial design. By listening to this episode, you'll gain insights into how collaboration with professionals from different fields, such as design, can expand your horizons and open up new possibilities for enhancing patient care and well-being.
  2. Collaborating with K8: Gain a deeper understanding of the collaborative efforts between K8 and chiropractors in developing the innovative bbhugme Pillow. Discover how the expertise of chiropractors is integrated into the design process to create a product that prioritizes user comfort, support, and alignment. In addition, learn how beginnings can be super messy and fun.
  3. Sustainable Design Perspective: Discover how K8 incorporates sustainable design principles into its products, aligning with the broader goals of sustainable development. By exploring K8's approach, you can gain inspiration and ideas for incorporating sustainability into your practice or professional endeavors.
  4. Insights into the Creative Process: Delve into the interplay of messy and structured beginnings in the creative process. Gain a deeper understanding of how innovation and design thinking can be harnessed to address challenges and create solutions that benefit patients and practitioners.

By listening to this episode, you'll gain practical knowledge, innovative ideas, and a fresh perspective on the collaborative possibilities between chiropractic care and industrial design. Don't miss the opportunity to explore the exciting world of interdisciplinary collaboration and its potential impact on your practice and patient outcomes.

Products and names mentioned in this episode: 
Stokke Xplory, BbHugMe, Bright Sun Bell, Get Started, Billig och Bra, Peter Opsvik, Trip Trap, Hilde Sjo Tavares, Ann Kristin Homdrum, Bekken og Barn

Thank you for listening! If you like what you hear, please share it with someone that you think might find value in this episode. If you enjoy this podcast, please take a moment to rate us on Apple Podcasts or where you listen to us. Your feedback helps us improve and reach more listeners. Thank you!

Kind regards,
Elisabeth Aas-Jakobsen, DC, MSc

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The Practice GapBy Elisabeth Aas-Jakobsen, DC, MSc


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